FC Bayern Munich ink deal with PRIME

FC Bayern Munich have announced a new partnership with beverage brand PRIME, which becomes the Official Isotonic Partner of the German professional football club. 

The popular beverage brand, founded by YouTube stars KSI and Logan Paul, will be sold at the Allianz Arena (home of the Bayern Munich senior men’s team) on matchdays as part of the agreement. Limited-edition FC Bayern X PRIME bottles will also be launched in the future. 

Andreas Jung, Executive Board Member, FC Bayern Munich, said:

“FC Bayern is delighted to partner with PRIME and bring the company to the German market. This partnership with a young, dynamic brand confirms our global growth and aims to reach a new audience for FC Bayern.“

Logan Paul and KSI, Co-founders of PRIME, released a statement that read:

“It has been truly special to watch PRIME grow so exponentially over the last year, but growth doesn’t happen without partners like FC Bayern Munich. We are so excited to work with such an established and successful group of individuals and we look forward to hydrating all parts of this star club.“