FC Bayern Munich have signed a four-year partnership agreement with pain relief products brand Tiger Balm, roping it in as a Regional Partner in Southeast Asia and China.
The deal will last till 2028 and cover the following regions: Singapore, Thailand, Malaysia, Vietnam, Hong Kong SAR (China), and Mainland China.
Speaking about the Tiger Balm deal, Michael Diederich, Executive Vice Chairman of FC Bayern Munich, said:
“We are delighted to announce our new partnership with Tiger Balm – a collaboration between two successful brands steeped in tradition and characterised by a long history of success. This partnership will give our club an even greater presence in the region.“
Wee Ee Lim, CEO of Haw Par Healthcare, which owns Tiger Balm, added:
“This partnership not only aligns two trusted and reliable brands but also brings a new level of excitement and engagement to our fans across Southeast Asia and China. Tiger Balm and FC Bayern share a heritage of excellence and trust among their fans. We are thrilled to embark on this journey together and look forward to a successful collaboration.“
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