BCCI inks three-year IDFC First Bank title sponsorship deal

The Board of Control for Cricket in India (BCCI) has announced a new partnership with IDFC First Bank, which joins as the Title Sponsor of the India men’s and women’s national cricket teams for all their international matches.

The three-year Title Sponsorship agreement also covers domestic Indian tournaments, such as the Duleep Trophy, the Irani Trophy, and the Ranji Trophy.

IDFC First Bank will also be the Title Sponsor for the Under-19 and Under-23 games held in India. 

The partnership will kick off with the Indian men’s team’s home ODI series against Australia, which is scheduled to be held in September 2023. 

Roger Binny, President of the BCCI, said:

“We are pleased to welcome IDFC First as the title sponsor for all our home matches. Their commitment and vision resonate with cricket’s spirit, and we look forward to a successful collaboration that benefits the game and its dedicated fans.“

Jay Shah, Honorary Secretary of the BCCI, added:

“A new chapter begins in India cricket as IDFC First takes the centre stage as the title sponsor for BCCI’s home matches. Together, we are excited to co-create an unforgettable journey for fans, players, and all stakeholders involved. We have found a partner who shares our passion for excellence and innovation. With their support as the title sponsor, we are set to redefine cricket experiences and further enhance the growth of our great game.“

Rajeev Shukla, Vice-President of the BCCI, stated:

“The BCCI welcomes IDFC First on board and we are extremely excited to announce our title sponsorship of BCCI’s international and domestic home matches. Cricket is not just a sport; it is a phenomenon that unites millions across the nation. This partnership allows us to contribute to the growth of both cricket and the banking industry.“

Madhivanan Balakrishnan, ED & COO, IDFC FIRST Bank, added:

“This partnership between IDFC FIRST Bank and the BCCI brings together two strong brands with a shared commitment to provide exemplary experiences to billions of fans. We are delighted to be the Title Sponsor for all international cricket matches played in India and all domestic tournaments, for the next 3 years. As a firm believer in the unifying power of sports, this collaboration perfectly aligns with our ambition to connect with Indians across the length and breadth of the country. This partnership is an important milestone in IDFC FIRST Bank’s journey towards creating a world class bank.“