Gurugram-based fragrance brand Bella Vita Luxury has been announced as the official scent partner of the Mumbai Indians (MI) and the Royal Challengers Bangalore (RCB). The partnership has been unveiled with a campaign highlighting six new limited-edition fragrances.
A new commercial from Bella Vita Luxury honours the youth of India’s spirit of confidence. Through the perspective of cricket, the campaign captures the times when youth need confidence. The six new limited-edition fragrances are given life by rap music to convey a sense of identity.
Aakash Anand, Founder & CEO, Bella Vita Luxury, commented:
“We are thrilled to launch this campaign that celebrates what the youth love – Cricket, Music and Self-confidence. I’m sure that the youth will enjoy the song and “Hosh Uda, BELLAVITA Laga will become a war cry for confidence! So try the limited edition range of deo parfums, curated specially for the T20 season with the special MI and RCB packs.“
Ankit Kapoor, CMO and Operating Partner, Ananta Capital, added:
“The youth today are willing to be authentic and express themselves freely. The IPL is a reflection of this need and taking the big stage. Our new campaign captures this spirit through the lens of cricket across the country. The campaign also leverages music, a key passion point for the youth, to make the storytelling interesting and fun. The cool lyrics capture the persona of the six Limited Edition Deo parfums that we have launched as the Official Fragrance Partners of Mumbai Indians and Royal Challengers Bangalore with some great, long-lasting fragrances.“
British Formula One team Aston Martin have inked a new multi-year partnership agreement with functional…
The Gujarat Giants will meet a resurgent Mumbai Indians in a crucial game for both…
Reigning Formula One Constructors' champions McLaren Racing have signed a new multi-year partnership with PUMA,…
American Formula One team Haas have announced a partnership expansion with global supplier of advanced…
British Formula One team Williams Racing have recently announced that their Driver Academy member Victor…
American Formula One team Haas have announced a new multi-year partnership agreement with automotive aftermarket…