Ben Shelton’s Sponsors Brand Endorsements Collaborations

Ben Shelton: Sponsors 

February 3, 2023

For someone who just turned professional in 2022, Ben Shelton has progressed by leaps and bounds within a short span of time.

Shelton took an unorthodox approach during his junior years, forgoing junior ITF tournaments abroad to improve his game with a dedicated schedule while remaining in the US. This bore fruits, as he won the 2016 USTA junior national championship in doubles. In 2021, as a freshman, he clinched the Gladiators’ first team national championship, which he then followed up with the men’s singles title at the 2022 NCAA Division I Tennis Championships.

Shelton made his Grand Slam debut at the 2022 US Open and has a career-high ATP ranking of 89th. One can only expect the American’s rankings to soar this year. 

Following are Ben Shelton’s endorsement and sponsorship deals:

Current Deals 

New Balance 

Shortly after joining hands with Swiss company On for a clothing and shoe sponsorship deal, Shelton signed a deal with American sportswear manufacturer New Balance as his new on-court apparel sponsor. 


Shelton initially signed an apparel and shoe sponsorship deal with On. However, after he signed a clothing sponsorship deal with New Balance, his deal with On ended up being restricted to a footwear deal instead.


The Japanese sports equipment manufacturing company has in place a multi-year agreement with Shelton. After his association with Wilson ended in 2019, the 20-year-old played without a racquet sponsor for nearly three years before signing a deal with Yonex. 

Previous Deals 


The American multinational corporation had a sponsorship deal in place with Shelton for shoes and on-court apparel. Started in 2019, this association came to an end three years later, in August 2022. 


Shelton had Wilson as his racquet sponsor during his junior and college years. The American sports equipment manufacturer has a knack for picking up raw and young talents, and Shelton was one of them. Their association ended in 2019, however, and the 20-year-old played without a racquet sponsor for nearly three years before signing a deal with Yonex.  

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

Leave a Reply

Your email address will not be published.

RANKED! - TOP 10 Right Wingers In Women’s Football 
Previous Story

RANKED! – Top 10 right-wingers in women’s football right now

Next Story

Hyderabad E-Prix nets GMR partnership

Latest from Player Profiles

Go toTop