Bengaluru Football Club have signed a partnership agreement with Century Real Estate, bringing it on board as their Principal Sponsor and back-of-matchday-shirt sponsor for the 2025/26 Indian Super League season.
Apart from featuring on the back of the Bengaluru FC matchday shirt, the real estate company’s logo will also enjoy exposure at Bengaluru FC’s home ground, Sree Kanteerava Outdoor Stadium.
The two parties are also set to work on fan engagement zones, integrated digital campaigns, matchday programmes, and more over the course of the partnership.
Karan Yadav, Chief Commercial Officer, JSW Sports, commented:
“Bengaluru FC represents the energy, resilience, and pride of this city. As a club, we have grown alongside Bengaluru and remain deeply invested in its future. Partnerships like these allow us to connect meaningfully with the community and with fans across generations. We see every association as a long-term commitment that goes beyond visibility – it is about celebrating Bengaluru and strengthening a platform that inspires the city’s youth.”
Ravindra Pai, Managing Director, Century Real Estate, said:
“At Century Real Estate, Bengaluru has always been at the heart of what we do, and this partnership with Bengaluru FC is a reflection of that shared connection to the city. BFC represents the passion, ambition, and community spirit that Bengaluru stands for. Our association goes beyond brand presence on the jersey and is about supporting a club that continues to inspire the city and its people. We are proud to come on board as a principal sponsor and exclusive back of the jersey partner for the ISL season, and we look forward to building a meaningful journey together.”
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