FIFA joins hands with Aleph for World Cup 2026

The Fédération Internationale de Football Association (FIFA), the world football–governing body, has announced a regional partnership with Aleph, a global digital advertising company, onboarding it as an exclusive partner in the Philippines.

The partnership will see Aleph headline the commercialisation and multimedia distribution of the 2026 FIFA World Cup in the country.

Additionally, as a FIFA Media Partner, Aleph will deliver “an all-encompassing media rollout for 2026, providing coverage across free-to-air, pay TV, digital streaming, mobile, and video-on-demand.”

The 2026 FIFA World Cup is scheduled to take place between June 11 and July 19, 2026, and is set to be co-hosted by Mexico, Canada, and the US. 

Anna Dy, Aleph Country Head for the Philippines, commented:

“Football has officially moved from the sidelines to the center of the Philippine sports conversation. We are seeing a fundamental shift in fan culture, where digital content creation has become a primary way for fans to live and share the sport in real-time. For brands in the Philippines, this is a massive opportunity to connect with an audience that is more mobile, more expressive, and more invested in the game than ever before.”