The Fédération Internationale de Football Association (FIFA), the world football–governing body, has announced a regional partnership with Aleph, a global digital advertising company, onboarding it as an exclusive partner in the Philippines.
The partnership will see Aleph headline the commercialisation and multimedia distribution of the 2026 FIFA World Cup in the country.
Additionally, as a FIFA Media Partner, Aleph will deliver “an all-encompassing media rollout for 2026, providing coverage across free-to-air, pay TV, digital streaming, mobile, and video-on-demand.”
The 2026 FIFA World Cup is scheduled to take place between June 11 and July 19, 2026, and is set to be co-hosted by Mexico, Canada, and the US.
Anna Dy, Aleph Country Head for the Philippines, commented:
“Football has officially moved from the sidelines to the center of the Philippine sports conversation. We are seeing a fundamental shift in fan culture, where digital content creation has become a primary way for fans to live and share the sport in real-time. For brands in the Philippines, this is a massive opportunity to connect with an audience that is more mobile, more expressive, and more invested in the game than ever before.”
Memory solutions company Kioxia Corporation has been announced as an official partner and the Official…
Premier League club Chelsea have announced a new partnership agreement with global digital membership and…
Formula One has announced a multi-year partnership extension with ServusTV who will continue to serve…
Uruguayan footballer Ronald Araújo has been revealed as the brand ambassador of fast-food brand Burger…
English football club Chelsea has announced a new multi-year partnership agreement with AI platform for…
With Canada and Mexico having already sealed their spots in the Round of 16, USA…