Bengaluru FC have announced a new partnership agreement with global men’s grooming brand Dove Men+Care, which thus becomes the Official Hair Care Partner of the Indian professional football club’s senior men’s team.
The partnership will put the Dove Men+Care branding on the front of the Bengaluru FC jerseys and training kits. The brand will also have presence at the team’s home stadium, Sree Kanteerava Stadium in Bengaluru, and work on various fan engagement activities.
Darren Caldeira, Director of Football, Bengaluru FC, commented:
“To be associated with a global brand like Dove is a matter of pride for everyone at Bengaluru FC. The brand’s vision for Dove Men+Care aligns in a lot of ways with the way we go about sport, and we’re looking forward to a fantastic partnership.“
Ishtpreet Singh, Beauty & Wellbeing India Hair Care Head, added:
“We are thrilled to step into the world of football as the Official Hair Care Partner for one of the nation’s most beloved teams. The partnership with Bengaluru FC reflects our commitment to support sports and grooming excellence in India, further solidifying our position as a brand dedicated to the holistic care of men.“