Aditya ChaudhuriBengaluru Football Club have announced a new partnership with direct-to-driver mobile application Namma Yatri, which thus becomes the Official Travel Partner of the Indian professional football club.
The deal will see Namma Yatri set up a zone outside the Kanteerava Stadium, the Bengaluru FC home ground, on matchdays to help with hassle-free bookings for the match-going fans. The rickshaw drivers will also get coupons and benefits as part of this agreement.
Namma Yatri has also announced that it will incentivise its top 1,000 drivers with entry to Bengaluru FC’s match against FC Goa in the Indian Super League on October 25, 2023.
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Darren Caldeira, Director of Football, Bengaluru FC, commented:
“We’re really glad to be partnering with a brand that identifies as a community in Namma Yatri. As a club, we have tried to give back to the people in every way possible and in that aspect, our vision aligns well with that of the brand. I’m really keen to see the possibilities of this partnership.“
Amit Mehta, Head of Growth at Namma Yatri, added:
“We take immense pride in our association with Bengaluru FC. It’s a partnership of two beloved Bengaluru brands, each with its fervent community. Through this partnership, our goal is to unite these communities for a more profound and collaborative experience.“
