BKT Tires inks multi-team IPL deal

Balkrishna Industries Ltd (BKT) has announced partnerships with seven Indian Premier League teams, joining as the Official Tire Partner of these franchises.

BKT has teamed up with the Mumbai Indians (MI), the Punjab Kings (PBKS), the Rajasthan Royals (RR), the SunRisers Hyderabad (SRH), the Gujarat Titans (GT), the Kolkata Knight Riders (KKR), and the Delhi Capitals (DC).

BKT is renewing its existing partnerships with the MI, the DC, the KKR, the PBKS, and the RR for a fourth year, while it’s entering a second year with the SRH and GT.

Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd, said:

“Over the years, we have seen the cricket T20 league generating strong appeal in the sporting ecosystem and transcending to be one of the biggest events on the international sporting calendar. The partnership with T20 cricket adds to a growing portfolio of BKT’s global strategic relationships. Today, we are delighted to announce our official association with 7 T20 teams. This is an amazing endorsement for the brand and further strengthens our dedication to delivering our commitments. We are confident that this partnership will create a positive impact on our brand, generating more interest and value.“