Categories: News

BKT Tires inks multi-team IPL deal

Balkrishna Industries Ltd (BKT) has announced partnerships with seven Indian Premier League teams, joining as the Official Tire Partner of these franchises.

BKT has teamed up with the Mumbai Indians (MI), the Punjab Kings (PBKS), the Rajasthan Royals (RR), the SunRisers Hyderabad (SRH), the Gujarat Titans (GT), the Kolkata Knight Riders (KKR), and the Delhi Capitals (DC).

BKT is renewing its existing partnerships with the MI, the DC, the KKR, the PBKS, and the RR for a fourth year, while it’s entering a second year with the SRH and GT.

Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd, said:

Over the years, we have seen the cricket T20 league generating strong appeal in the sporting ecosystem and transcending to be one of the biggest events on the international sporting calendar. The partnership with T20 cricket adds to a growing portfolio of BKT’s global strategic relationships. Today, we are delighted to announce our official association with 7 T20 teams. This is an amazing endorsement for the brand and further strengthens our dedication to delivering our commitments. We are confident that this partnership will create a positive impact on our brand, generating more interest and value.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

4 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

4 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

5 hours ago

Is Ruben Amorim the answer to Manchester United’s prayers?

Manchester United is undoubtedly one of the most followed football clubs in the world, boasting…

5 hours ago

West Indies vs Bangladesh 1st Test, 2024: Preview and Predictions

Can Bangladesh have a strong away series? A struggling and injury-hit Bangladesh have reached West…

8 hours ago

5 Talking Points: As an Inconsistent India Gears Up For A Wounded Australia For BGT 2024/25

Cricket is a great humbler! One day, you are on top, and the next day,…

9 hours ago