Global esports tournament organiser BLAST Premier has announced a new partnership with American sportswear and clothing brand Nike. The partnership will see both parties work together on a merchandise project and launch a co-branded merchandise collection in August 2022. The collection will be highlighting the ‘gaming lifestyle’ and will include hoodies, T-shirts, jerseys and caps.
Aside from promoting the gaming lifestyle, the collection will also put the players and talent from behind the scenes in the spotlight.
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Faye Marlborough, Head of Creative Solutions at BLAST, commented:
“Our ambition is to work with the most reputable brands in the world, and they don’t come much bigger than Nike. Gaming has become a lifestyle over the last few years with the rise of esports, we are excited to be able to encapsulate the passion and uniqueness associated with competitive gaming through this collection.“
The collection will be launched during the BLAST Premier Fall Groups tournament in August 2022.
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