Enso Group, a leading diamond trading firm and energy and mining conglomerate, announced the appointment of former tennis player Boris Becker as brand ambassador for its technology arm, Enso Webworks.
This announcement comes in collaboration with SPORTFIVE, the international sports marketing agency representing Becker, marking a strategic move to amplify his brand across digital platforms and professional networks.
His association with the company reflects a shared belief in embracing challenges, adapting to change, and creating solutions that genuinely enhance people’s lives.
Ron Wiegand, Senior Vice President at SPORTFIVE, said:
“Boris Becker remains one of the most iconic figures in global sport. Our goal is to strengthen his media influence across digital and traditional channels, and this partnership with Enso Webworks is a powerful step in that direction. Together, we’re enabling Boris to connect with new audiences and inspire professionals through innovative digital solutions.”
Speaking on the new collaboration, Boris Becker, commented:
“Innovation, like sport, is about precision, resilience, and the courage to evolve. Partnering with Enso Webworks allows me to champion a future where technology empowers professionals to connect meaningfully, work smarter and lead with confidence. Together, we aim to inspire progress that is not only digital but deeply human.” Boris Becker.
Vaibhav Maloo, Managing Director, Enso Group, also added:
“Boris Becker embodies the same spirit of reinvention that drives Enso Webworks. This partnership reflects our shared vision of using technology as a force for meaningful connection, creativity and human advancement.”
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