Borussia Dortmund extends adesso partnership

German football club Borussia Dortmund have announced a multi-year partnership extension with IT service provider adesso, who will continue as Dortmund’s Digitalisation Partner and take up the role of the club’s Digital Excellence and AI Performance Partner. The four-year partnership extension which will last until the end of June 2030, will see adesso work to develop Dortmund’s digital services and also advise and support the club’s use and development of artificial intelligence. Adesso and Borussia Dortmund will also work together to create innovative health services for the BVB Health World.

Carsten Cramer, Spokesman for the Management Board of Borussia Dortmund, commented,

“Along with adesso, we have created pioneering digital solutions for BVB over the past few years. From the sporting side of the club right through to the commercial departments, we benefit from adesso’s innovations and technological expertise. We look forward to continuing this successful partnership and shaping BVB’s digital future together.”

Prof. Dr Volker Gruhn, founder and Chairman of the Supervisory Board of adesso SE, said,

“Joint projects, shared responsibility, a shared vision for digital excellence – from the very beginning, our collaboration has been more than just traditional sponsorship. And we will continue this in future with a focus on artificial intelligence. Just as in business, AI will increasingly determine who comes out on top in professional football. And I am convinced that the technology will only create real added value once it has become part of everyday practice. As the future AI Performance Partner, it is our aim to achieve precisely that together with BVB.”