Horizm set to provide BVB with valuable insights on new revenue generation opportunities.
German football club Borussia Dortmund have become the first Bundesliga club to partner with digital asset platform, Horizm. The partnership will see Dortmund use Horizm’s artificial intelligence platform to help manage their digital assets.
Horizm will be providing Dortmund with AI-powered insights and analytics tools, which will help the club identify new commercial opportunities. Dortmund will also use Horizm’s tools to evaluate the digital relationship between the club and their fans.
Alexander Mühl, Head of Digital, Innovation and E-Business at Borussia Dortmund, stated:
“Understanding the performance and reach of content on our digital channels is crucial to how we connect with our millions of fans worldwide but also to spot and analyse commercial opportunities.
“We are always on the lookout for innovations that help us to improve in these fields and this new agreement with Horizm, will give us a better picture of the digital relationship we have with our fans and enable us to deliver more value for partners.”
Sam Grimley, Head of Commercial, Horizm, added:
“We are very proud to work with Dortmund – the club are synonymous with their huge, passionate following and together we can help them maximise the revenues they generate through their digital audience.”
The deal with Borussia Dortmund sees Horizm add on to its impressive and growing sports portfolio, which currently boasts the likes of Real Madrid, Inter Milan, Juventus, Chelsea, Cricket West Indies, Australian Open and British rugby club Saracens.
Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…
Driver lineup completed Moments after revealing that Valtteri Bottas and Zhou Guanyu will be leaving…
Bottas and Zhou set to leave after horror season Swiss Formula One team, Sauber, have…
Day 1 of UEFA Champions League Gameweek 4 had plenty in store for us. In…
Here's our preview for the third ODI of the 2024 England tour of the West…
Here is how Gameweek 10 of the 2024/25 Premier League season panned out. All 10…