Borussia Dortmund first Bundesliga club to sign Horizm deal

October 30, 2021

Horizm set to provide BVB with valuable insights on new revenue generation opportunities.


German football club Borussia Dortmund have become the first Bundesliga club to partner with digital asset platform, Horizm. The partnership will see Dortmund use Horizm’s artificial intelligence platform to help manage their digital assets.

Horizm will be providing Dortmund with AI-powered insights and analytics tools, which will help the club identify new commercial opportunities. Dortmund will also use Horizm’s tools to evaluate the digital relationship between the club and their fans.


Alexander Mühl, Head of Digital, Innovation and E-Business at Borussia Dortmund, stated:

Understanding the performance and reach of content on our digital channels is crucial to how we connect with our millions of fans worldwide but also to spot and analyse commercial opportunities.

We are always on the lookout for innovations that help us to improve in these fields and this new agreement with Horizm, will give us a better picture of the digital relationship we have with our fans and enable us to deliver more value for partners.


Sam Grimley, Head of Commercial, Horizm, added:

We are very proud to work with Dortmund – the club are synonymous with their huge, passionate following and together we can help them maximise the revenues they generate through their digital audience.


The deal with Borussia Dortmund sees Horizm add on to its impressive and growing sports portfolio, which currently boasts the likes of Real Madrid, Inter Milan, Juventus, Chelsea, Cricket West Indies, Australian Open and British rugby club Saracens.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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