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Borussia Mönchengladbach Sponsors

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8 mins read

Under manager Marco Rose, Die Borussen have become an exciting prospect in the last few years. This season, they look ready to not only challenge eternal German champions Bayern for their crown, but also create an upset in their Champions League group. We look at their sponsors for the season.

MAIN SPONSOR

Flatex – Ahead of the 2020-21 season, online brokerage platform Flatex was announced as the new principal sponsor of Borussia Mönchengladbach. Flatex replaced Deutsche Bank’s Bonn-headquartered retail banking division Postbank, who served as the club’s principal sponsor for eleven years. Flatex’s deal with the club currently runs until 2023.

CO-SPONSORS

Audi – Ingolstadt-based German automobile giant Audi serves as a co-sponsor to Borussia Mönchengladbach. The deal grants the famous automaker branding rights across the club’s digital and physical assets.

Bitburger – Bitburger Brewery serves as the official beer partner to Borussia Mönchengladbach since 2011. The partnership makes the brewery a co-sponsor of the club and grants it pouring rights inside the club’s home ground, BORUSSIA-PARK, and branding rights across the club’s digital and physical assets. Bitburger last renewed its deal with Die Borussen in May 2015. It currently runs until 2022.

Elten – Safety shoe manufacturer Elten was announced as a co-sponsor of Borussia Mönchengladbach in July 2018. The deal grants the shoemaker branding rights across the club’s digital and physical assets. Elten also works with Die Borussen to make exclusive club-themed editions.

Puma – German sportswear giant Puma was announced as the new kit supplier of Borussia Mönchengladbach in April 2017 in a deal that would start from the 2018-19 season. Puma replaced fellow Italian sportswear brand Kappa, who had been supplying the kits to Die Borussen since 2013. Puma has a long-standing affiliation with the club, having previously worked with them from 1976 to 1992.

Reuter – Online bathrooms, lights, living rooms, kitchens and heating appliances retailer Reuter also serves as a co-sponsor to Borussia Mönchengladbach. The sponsorship deal grants the company branding rights across the club’s digital and physical assets.

Santander – Spanish financial services company Santander has been a partner of Borussia Mönchengladbach since 2001. The co-sponsorship deal grants the firm branding rights across the club’s digital and physical assets. The last extension of the deal between the two parties in October 2017 also saw Santander fund the club’s new youth centre. The deal currently runs until 2022.

Sonepar – French electrical appliances distributor Sonepar is a long-time partner of Borussia Mönchengladbach and was announced as the new sleeve sponsor of the club ahead of the 2020-21 season, replacing H-Hotels. The improved deal, reportedly worth between €2m (currently $2.36m) and €2.5m (currently US$ 2.95m), sees the Sonepar logo appear on the left sleeve of the club’s matchday kits. Sonepar also holds company branding rights across the club’s digital and physical assets.

HEALTH PARTNER

AOK Rheinland/Hamburg – German health insurance company AOK (Allgemeine Ortskrankenkasse) Rheinland/Hamburg serves as the official health partner to Borussia Mönchengladbach. The deal grants the company branding rights across the club’s digital and physical assets. Since January 2019, AOK also serves as the principal sponsor of the club’s esports team in a deal currently running until 2021.

SPORTS BETTING PARTNER

UNIBET – Malta-headquartered sports betting platform UNIBET became the official sports betting partner of Borussia Mönchengladbach in January 2019. The three-year deal grants the platform branding rights across the club’s digital and physical assets. UNIBET also provides stats and insights to fans on matchdays.

PREMIUM PARTNERS

Apotal – German mail-order pharmacy Apotal serves as a premium partner to Borussia Mönchengladbach. The partnership grants the firm branding rights across the club’s digital and physical assets.

AXA – French insurance firm AXA also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the firm branding rights across the club’s digital and physical assets and reserve rights for 10 VIP seats at the BORUSSIA-PARK.

BRAX – German fashion brand BRAX serves as a premium partner to Borussia Mönchengladbach since 2010. The partnership grants the company branding rights across the club’s digital and physical assets. BRAX also offers exclusive discounts on its products to club members.

Cichon Personalmanagement – Temporary employment, recruitment and on-site management firm Cichon Personalmanagement also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the firm branding rights across the club’s digital and physical assets.

DeinSportsfreund.de – Online sports equipment retailer DeinSportsfreund also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the firm branding rights across the club’s digital and physical assets.

Falken – Japanese tyre brand Falken serves as a premium partner to Borussia Mönchengladbach since August 2019. The partnership grants the firm branding rights across the club’s digital and physical assets. Last month, Die Borussen agreed to a one-year extension of their deal with Falken.

H-Hotels – H-Hotels joined Borussia Mönchengladbach’s sponsorship portfolio in July 2017 as their new sleeve sponsor. It became a premium partner of the club the year after. Despite losing the sleeve sponsorship to Sonepar ahead of this season, the hotel group remains a premium partner of Die Borussen and enjoys a strong branding presence across the club’s digital and physical assets.

Magenta Sport – Deutsche Telekom’s sports streaming platform Magenta Sport also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the platform branding rights across the club’s digital and physical assets.

MAN Gruppe – German vehicle manufacturer MAN Gruppe also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the company branding rights across the club’s digital and physical assets.

Medical Park Gruppe – The clinics group also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the group branding rights across the club’s digital and physical assets. Medical Park also provides its range of medical services to the club.

Metabo – Nürtingen-based power tools manufacturer Metabo also serves as a premium partner to Borussia Mönchengladbach.The partnership grants the company branding rights across the club’s digital and physical assets.


Ravenol – Werther-based lubricants producer Ravenol serves as the official lubricant partner to Borussia Mönchengladbach since July 2016.The premium partnership grants the company branding rights across the club’s digital and physical assets.

Rheinische Post – Düsseldorf-headquartered German regional daily newspaper Rheinische Post also serves as a premium partner to Borussia Mönchengladbach. The partnership grants the newspaper branding rights across the club’s digital and physical assets.

SunExpress – Turkish-German airline SunExpress also serves as a premium partner to Borussia Mönchengladbach.The partnership grants the airline branding rights across the club’s digital and physical assets.

STADIUM PARTNERS

Bolten – Korschenbroich-based world’s oldest altbier brewery Bolten-Brauerei serves as a stadium partner to Borussia Mönchengladbach.The partnership grants the brewery pouring rights inside the BORUSSIA-PARK. The two parties have also launched a club-themed beer.

Brumberg – Sundern-based electronics company Brumberg also serves as a stadium partner to Borussia Mönchengladbach. The partnership sees Brumberg handle all the lighting operations inside the BORUSSIA-PARK and the adjacent Borussia-8-Grad building complex.

Coca-Cola – The American beverage giant also serves as a stadium partner to Borussia Mönchengladbach. The partnership sees the company supply its range of products inside the BORUSSIA-PARK.

EGN – Viersen-headquartered disposal services provider Entsorgungsgesellschaft Niederrhein (EGN) also serves as a stadium partner to Borussia Mönchengladbach. The partnership sees the company provide its services to the club on matchdays and other major events.

Froneri – Leeming Bar-headquartered global ice cream manufacturer Froneri also serves as a stadium partner to Borussia Mönchengladbach. The partnership sees the company supply its range of ice cream inside the BORUSSIA-PARK.

NEW – Innovative and service-oriented energy provider NEW also serves as a stadium partner to Borussia Mönchengladbach. The partnership sees the two parties work on sustainable energy projects throughout the city of city of Mönchengladbach. NEW also holds branding rights across the club’s digital and physical assets.

Hardy Remagen – Meat-based products manufacturer Hardy Remagen also serves as a stadium partner to Borussia Mönchengladbach.The partnership sees the company supply its range of food products inside the BORUSSIA-PARK. Hardy also holds branding rights across the club’s digital and physical assets.

LODGE PARTNERS

Actiwa
Alders
AON
Collé Rental & Sales
Derbystar
Deutsche Bank
DIS-AG
ERGO
Hall
Schmidt MG
Wiedemeyer
IT Sechzehn
Jos Menten
OLS
POLAT
Powercownt
P&Z
RPV
PAS-PAR-TOU
San De Vertrieb
Scheidt & Bachmann
Stadtsparkasse Mönchengladbach
Tholen
Troost
TWE Group
Universal Polythex

BUSINESS PARTNERS

180 Grad Sicherheit
1st Solution
3D Zerspanungstechnik
8Motions Solutions
A. Frauenarth
A. U. E.
A&B Bodenmanagement
AGIS Industrie Service
AK Krasniqi Bau
Alberto & Co.
Traduntur
Almen
AMI Förder
ARAG
AS Arbeitsschutz
Autohaus Jacob Fleischhauer
Autohaus Timmermanns
AVG Ressourcen
B&O Service NRW
Backus
Bähren Druck
Bekker Logistik
Bencis
Bernd Baltes Bedachungen & Co.
Bernd Claßen
BESTAR
BEV
Bolckmans
Bolko
Boots Bauunternehmung
BRINGS REISEN & Co.
Brocker Logistik
Brogsitter Weingüter
BST 21
Btd Bauteam Deutschland
Burg Wegberg
Burgo Klebstoffe
BWS
C-Tec
C. Thywissen
Carl Kühne
CFS Consilium
Ciociola
Cloetta
Commerzbank
Creditreform
Creutz & Partners
CRT
Curantex
D+H Verwertung
Dallmayr Automaten-Service
Dammer
De Lage Landen Leasing
DEKO
DEKRA
Deutsche Vermögensberatung
Deutsches Handwerksblatt
Dialysezentrum Schwerte
Dicks Modellbau
Dr. Düerkop
Dr. Stein & Kollegen
Drei H Kunststoffe
Drekopf
DSV
Duni
Dytech IT Solutions
E. ON
ELFIO
Engels
Equivatus
Kreuder
Ernst Zimmermanns
EWMG
Extreme Networks
Faba Autowelt
Fagsi
Farm Frites
Feies Planungsgesellschaft
Ferchau Engineering
First Reisebüro Mönchengladbach
Fliesen Willems
Fringsgruppe
Fruvital
Fujifilm
Gärtnerei Schmitz
GATHER Formulare
Gebr. Bermes Spedition
GWG
Breuer Truck & Trailer
Gerolsteiner
GIS
Gladbacher Bank
Gottschall & Sohn
Granderath
Wholey
Guru
H. Herzog KG
Böhmer
Habau
Handelshof
HDW
Hecking
Steuber
Heinrich Temmink
Heinrichs Gruppe
Helcotec
Hephata Wekstätten
Hermanns
Heyer & Strobach
HGK Shipping
Himedia
Holland Cashino Venlo
Holz Lingens
Holz Scherf
Holzleitner
HSB Lux
IGE + XAO Software Vertriebs
IKB Deutsche Industriebank
Ingenieürburo Bernd Hüsges
INperfektion
Insanpro
Intersnack
ISRI
Item Industrietechnik
Jackels Bau
Jännekes Bauunternehmung
Jansen Hans-Josef
JHT
Jongen Werkzeugtechnik
Jordan Capital
JH Metallgrosshandel
Josef Pötter
Josten Tortechnik
Just:is
Juwelier Krebber Mönchengladbach
Kaas Frisehdienst
Karten
KCI
Kessels
Kiloutou
Kirchner Consulting
Weiss
Kliniken Städtische Mönchengladbach
Erhard Klose
Korbmacher
KPMG
KVS
St. Augustinus Gruppe
Kreissparkasse Heinsberg
Kremers
KSK Handels
Laarakkers
Landgard
LCE
LECO
Leeser & Will
Leven
Life Systems
LS24
Lotzemer-Jentges
H. G. Busen
LPM
LTG
Leub & Schumacher
Lug 2 Messebau
Magic Moon Tattooing
Marco Lankes
Matzner Event
McDavid
McKinsey & Company
Mediacom
Medneo
Metallbau Vos
MMM
Mobau Wirtz & Classen
Mönchengladbacher Golfsportanlage
Nagels
Napoleon Gourmet Grills
Natsu Foods
Nellen & Quack
Net Point
Nexum
Niederrhein Immobilien
Niederrhein Manager
Numidia
OERAG
officeXL.de
Orthopädie Drake
P3
Peiffer
Peter Wittwer
Pfeiffer Chemie-Armaturen
Pflipsen Group
PK Office
Plakat-verkauft.de
Planen unr Einrichten Pro Office
Porsche
Praxis
Prinzen-Werbetechnik
Profipack
Project Automation & Engineering
Prowerb
Radekopf
Raeder
RBU
Reflex
Regatherm
100.5 Das Hitradio
Reimann
R3
Anneliese REINERS
Renovatio
Extra Tipp
Stadt Spiegel
Credit Life
Richterfrenzel
Rodenberg
Citywork Mönchengladbach
Rollanden
Rosenmeer
RRG
RTB
Ruhland Kallenborn
Ruhrdeichgruppe
Salgert
Sanders
Sanotax
Sauels
Schleiff
Schmitz Security
Schroers
SEIM
Siemens
SIG
Sign’on
SITA Airport IT
SL Projektmanagement
Software Broker
Soil-Tec
Reisen
Swertz
Sport Breuer
SWK
Stefan Bern Stroppel
Suplex
Ewuaqua
Tan Quid
Taxizentrale Mönchengladbach
Team Geuer
Thelen Drifte
Tip1.com
Tobaccoland
Christopeir Sport
Trinkgut
TWE
Ubert Gastrotechnik
Union Investment
Urbano
Valensina
Vasol.eu
Vela KG
SecaCam
Vision Media Systems
Volksbank Kamen-Werne
Vortmann
VP Mechanische Fertigung
Wacha Baumaschinen
Wagner’s Pet Products Group
Beyers
WCL
Weber
Weinkopf
WEK
Werner Bau-Dienstleistungen
Werner Telles Strassenbau
Willi’s Fahrschrule
WTS
Wimmer & Soehne
WOLF
Wolfgang Knor
WPLS
WS Quack und Fischer
Zahnarzpraxis Pakravan
Zum Rosegarten Kommunikation

BUSINESS CLASS CUSTOMERS

A + T Immobilien
ACTIWA
Adon
Nettimmo.de
Allport Cargo Services
Althans
Art Hotel Superior
Aufzugtechnik Weber
Augenbroe Glas
Bibiskids
Brendebach Ingenieure
Brüggemann Zelte
Bücker
Busch & Ridder Steuerberater
Chiasa
D-Coat
Dr. Okan Clinkilic
DUMA-BANDZINK
EFG Niederrhein
Eickenberg Bau
Elektro Thomas
ESB
Fels+Hüsges
Fernsehhaus Schmitz
Förderband-Schnell-Dienst
Frank Conrad Einzelhandels
Fromm Baumanagement
Gordion Data Systems Technology
Gram Bau- und Planungsbüro
Hausmann
Heidelberger Druckmaschinen
Hermanns & Kreutz
Industrieberatung J. Knobel
IKM
IS2
Jungen & Kollegen
Karnatz & Berger
Kastor, Walter & Co.
KGV Fuhrparkservice
KHB
Kohl Textiltechnik
Kreativ Bau
Kreisbau
Kreykamp
Krüger & Co.
Kuhring Betreuung
Lankes
LaserHost
Lettermann
Livetime
Logitec
Mano
Menge & Co.
Mertzbach Malerbetrieb
Mund Haustechnik
NYNAS
P & M Jansen Gebäudereinigung
Posthaus-Contract
Rheinische Erbenermittlung Hebben
Sanner IT Consulting
Sascha Schumacher Autogalerie
Schrift & Licht Werbetechnik
Sillmanns
Smurfit Kappa Recycling
SN Strand und Landhotel
St. Elisabeth-Apotheke
Stahlbau Trepels
Steel Service Krefeld
Super Sonntag
Tarnowitz Bau
TS Bau
Vliepa
Wilhelm Quadt & Co.

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