Brentford Football Club have signed a multi-year partnership agreement with Cynergy Bank.
The deal will see the London-based financial services provider become the West London club’s first-ever Official Banking Partner on a four-year deal. This is also the bank’s maiden sports partnership.
With this deal, Cynergy Bank aims to gain a platform to collaborate with “business leaders in the community about tailored banking solutions and long-term financial support.”
Fran Jones, Commercial Director, Brentford FC, said:
“We’re delighted to welcome Cynergy Bank as our official banking partner. This partnership is based on shared values around innovation, performance and community. Like Brentford, Cynergy aims to do things differently in their sector, as well as provide a more human approach to their services. We see a lot of potential where Cynergy Bank can also support west London’s thriving SME community to support growth in the region.“
Sharon Maguire, Chief Operating Officer, Cynergy Bank, added:
“We are so proud to partner with a club that shares so many values with Cynergy Bank. Brentford is agile, innovative, and they use the power of data to their advantage – something we also pride ourselves on. I’m excited to support not only the men’s team but also the women’s team. At Cynergy Bank we’re passionate about supporting equality and diversity in everything we do, and I’m excited to champion the incredible talent and potential within women’s sports. I look forward to seeing how this partnership will inspire our communities and empower future generations.“
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