Brentford Football Club have announced a partnership with physical security firm DeterTech.
Coming on board as the West London outfit’s Official Site Security Partner, DeterTech will have in-stadium advertising rights on matchdays at the Brentford men’s team’s home ground, the Gtech Community Stadium.
Additionally, the two will work together on several digital campaigns.
Fran Jones, Commercial Director, Brentford FC, said:
“Our success is built on our culture and our innovative use of data to help us make great decisions and drive the club forward. It’s great to partner with organisations like DeterTech that value a data-led approach to success as much as we do. We look forward to working with their team and seeing what we can learn from each other.“
Baba Devani, CEO, DeterTech, added:
“Brentford’s unwavering commitment to making a positive difference in the community is very much aligned with our own. In our case, we do this by focusing on crime prevention, bringing greater peace of mind through a relentless focus on predicting, deterring and detecting undesirable theft and intrusion. We’re excited by this partnership and all it will go on to achieve.“
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