This season, Brentford have picked up right where they left off last season – playing exciting, progressive football putting them in contention once again to gain promotion to the Premier League. As they prepare to face off Tottenham in the semi-finals of the Carabao Cup, we look at their sponsors for this season.
Also Read – Brentford Sponsors 2021-22
Utilita Energy – The British energy company became the Official Energy Supplier of the club in 2016, a deal that the two parties later renewed in March 2018, ensuring that Utilita oversaw energy supplication to Brentford’s former and current home grounds – Griffin Park and Brentford Community Stadium, respectively. Ahead of the 2020-21 season, Utilia also acquired front-of-shirt sponsorship rights on Brentford’s matchday kits, replacing real estate developer EcoWorld London, who’d been working with the club on their new stadium.
Umbro – The Manchester-based sportswear brand became the official kit supplier of the club ahead of the 2019-20 season, replacing rival German brand Adidas. The partnership between the two parties is currently set to run until 2023.
University of West London (UWL) – The public university is a long-time supporter of Brentford Football Club.The agreement sees the two parties collaborate over several fan engagement activities and community-focused educational programmes. The university also holds branding rights across the club’s digital and physical assets. Since January 2019, UWL also serves as the official sleeve sponsor to Brentford FC for their FA Cup matches.
Asahi – Asahi breweries signed a five-year deal with Brentford FC as one of the Founder Partners for their new home ground in September earlier this year. The partnership will see Asahi enjoy a strong branding presence across the club’s physical and digital assets, with its drinking products made available at the new Brentford Community Stadium. One of Asahi’s subsidiaries, the Fuller beer and brewing business, has a long-standing association with the football club, going all the way back to 1904, when Fuller donated to Brentford one of its apple orchards upon which Griffin Park was built.
Hollywoodbets – The South African betting firm signed a two-year deal with the Bees as their official betting partner last month, as an attempt to expand into the British market.The deal also grants Hollywoodbets back-of-shirt branding rights on Brentford’s matchday kits, right below the kit number.
IFX Payments – London-based foreign exchange consultancy firm IFX Payments became an Official Club Supplier of Brentford Football Club in September 2018, a deal that saw IFX provide its services to the club with currency exchange support and hold branding rights across the club’s physical and digital assets.Earlier this year in September, the two parties expanded upon their deal, making IFX an Official Club Partner of Brentford.
TRIBUS – Luxury Swiss watch brand TRIBUS became the Official Wristwatch partner of Brentford Football Club earlier this year in September. The partnership sees TRIBUS manufacturer exclusive Brentford-themed watches made from parts from the club’s former home ground, Griffin Park. The watchmaker also holds branding rights across the club’s digital and physical assets.
Octink – Local display graphics, site hoardings and signage producer and interior solutions provider Octink became the Official Signage Partner of Brentford Football Club earlier this year in October. The two-year deal sees Octink help the club with signage and display advertising. It also grants Octink branding rights across the club’s digital and physical assets.
Simplexity – The London-based travel agency is the Official Travel Partner of Brentford Football Club since February 2018. The partnership sees Simplexity manage the club’s travels, both domestically and internationally. It also grants the agency branding rights across the club’s digital and physical assets. The two parties further extended their deal in a three-year agreement earlier this year in September. Simplexity now also sponsors the official highlights package offered by the club’s in-house channel.
Reliable Networks – London-based IT Managed Support and Security Services company Reliable Networks is a long-time sponsor of Brentford Football Club. The deal grants the company branding rights across the club’s digital and physical assets, as the two parties work on several initiatives.Brentford FC last renewed their deal with Reliable Networks in a multi-year agreement in September 2017.
Oui Chef – London-based fruit and vegetable wholesaler Oui Chef serves as an Official Supplier to the club since December 2017.The deal sees Oui Chef provide early morning delivery of fresh produce to the club’s training ground. It also grants the supplier branding rights across the club’s digital and physical assets.
Hertings – Construction products manufacturer and supplier Hertings has a long-time association with Brentford Football Club.Hertings currently serves the club as one of their Official Club Partners, enjoying a strong branding presence across the club’s digital and physical assets. It has also previously served Brentford FC as the front-of-shirt sponsor for their matchday kits.
Tela – British business communication solutions provider Tela serves as an Official Partner to Brentford Football Club. The partnership sees Tela extend its services to the club’s operations. It also grants the company branding rights across the club’s digital and physical assets.
Geoff Neal Group – The Feltham-based family run commercial printing business became an Official Partner of Brentford FC earlier this year in October.The partnership sees Geoff Neal cater to the club’s printing requirements. It also grants the Group branding rights across the club’s digital and physical assets.
The Shire London – The Seve Ballesteros-designed golf club serves as an Official Club Supplier to Brentford Football Club since February 2020. The deal grants the Shire branding rights across the club’s digital and physical assets
Alarm Communication Limited (ACL)
The Surrey-based Fire, Security and BEMS (Building Energy Management Systems) company serves as an Official Partner to Brentford Football Club.The partnership sees ACL provide its services to the club, as well as hold branding rights across their digital and physical assets.
OpenPay – Digital instalments-based payment system OpenPay also serves as an Official Partner to Brentford Football Club.The partnership grants OpenPay branding rights across the club’s digital and physical assets.
The Hogarth Club – The Chiswick-based fitness club serves as an Official Partner to Brentford Football Club since November 2018. The partnership sees Hogarth provide access of its state-of-the-art facilities to Brentford’s first team players. The two clubs also work together on several fan engagement activities, with Hogarth enjoying a strong branding presence across Brentford’s digital and physical assets.
The Big Yellow Self Storage Company – The Bagshot-headquartered self-storage company also serves as an Official Partner to Brentford Football Club. The partnership grants Big Yellow branding rights across the club’s digital and physical assets.
Written By
Anshuman Joshi