Brentford signs new deal with Triangle Tyre

English football club Brentford FC has signed a new multi-year partnership with Triangle Tyre who has joined the club as their Official Tyre Partner. The two-year agreement will see Stapleton’s Tyre Services (STS) back Brentford FC and Triangle Tyre in activating the partnership rights in the UK with the club and Triangle Tyre set to work on activations. Triangle Tyre will also have branding in the stadium on matchdays and the rights to players and ambassador for content creation along with access to the Gtech Community Stadium for matchday hosting.

Fran Jones, Commercial Director, Brentford, commented

“It’s very exciting to welcome another challenger brand like Triangle to our partnership family. When you share that mindset, the understanding of what the partnership can achieve is clear from the start. Triangle’s innovation and sustainable commitments really impressed us too, so I have full 

faith that this is the beginning of a strong, impactful relationship.”

Corrado Moglia, general manager, Europe at Triangle Tyre, said,

“We are extremely pleased to begin this partnership with Brentford Football Club. Brentford is a club with a strong identity, an ambitious approach and a reputation for competing successfully through intelligence, organisation and determination. Triangle and Brentford share a challenger mindset and believe that data, technology and efficiency can deliver outstanding results. This partnership is an important step in strengthening Triangle’s brand visibility across Europe, while providing a powerful global platform to communicate our innovation, sustainability and corporate responsibility.”

Andy Fern, Managing Director of Stapleton’s Tyre Services, added,

“We are delighted to support this exciting partnership. As the UK’s largest tyre distribution business, we have worked with Triangle for many years to bring its passenger car tyres to market, and have seen first-hand the brand’s commitment to innovation, quality and sustainable development. Brentford’s progressive approach and strong community connection make them an excellent partner. We look forward to bringing the partnership to life and creating meaningful opportunities to engage our customers, and, ultimately, drivers across the country.”