Brentford FC announce partnership with Triangle Tyre

Brentford Football Club have announced a multi-year partnership with Triangle Tyre, bringing it on board as their Official Tyre Partner.

The two-year deal will see Stapleton’s Tyre Services (STS) back Brentford FC and Triangle Tyre in activating the partnership rights in the UK in its capacity as local delivery partner.

Triangle Tyre will also have branding exposure and hosting rights at the Bees’ home ground, Gtech Community Stadium, on matchdays, as well as the rights to club players and ambassadors for content creation.

Fran Jones, Brentford FC Commercial Director, commented:

“It’s very exciting to welcome another challenger brand like Triangle to our partnership family. When you share that mindset, the understanding of what the partnership can achieve is clear from the start. Triangle’s innovation and sustainable commitments really impressed us too, so I have full faith that this is the beginning of a strong, impactful relationship.”

Corrado Moglia, General Manager — Europe, Triangle Tyre, said:

“We are extremely pleased to begin this partnership with Brentford Football Club. Brentford is a club with a strong identity, an ambitious approach and a reputation for competing successfully through intelligence, organisation and determination.

“Triangle and Brentford share a challenger mindset and believe that data, technology and efficiency can deliver outstanding results. This partnership is an important step in strengthening Triangle’s brand visibility across Europe, while providing a powerful global platform to communicate our innovation, sustainability and corporate responsibility.”

Andy Fern, Managing Director of Stapleton’s Tyre Services, added:

“We are delighted to support this exciting partnership. As the UK’s largest tyre distribution business, we have worked with Triangle for many years to bring its passenger car tyres to market, and have seen first-hand the brand’s commitment to innovation, quality and sustainable development.

“Brentford’s progressive approach and strong community connection make them an excellent partner. We look forward to bringing the partnership to life and creating meaningful opportunities to engage our customers, and, ultimately, drivers across the country.”