Coventry City ropes in Geely Auto UK as new partner

Premier League club Coventry City has recently signed a new partnership agreement with automotive brand Geely Auto UK who has joined the club as their Official Vehicle Partner and also the Official Sleeve Partner. The partnership will see Geely Auto have branding not only on the sleeves of the club’s first team kit but also have matchday branding, digital content, fan engagement initiatives, and community activity. Geely Auto also aims to use the partnership platform to promote their range of vehicles.

Nicola Ibbetson, Chief Business Officer at Coventry City Football Club, commented,

“The Club is clear in its ambition: we want to represent the UK’s Motor City proudly, both here and around the world. Our return to the Premier League gives us an extraordinary global platform, and this partnership with Geely Auto will be critical to how we use it. We are incredibly proud that one of the world’s largest automotive manufacturers shares our belief in Coventry and has demonstrated that commitment by partnering with us. This is much more than a logo on a sleeve. By working together, we can introduce Geely Auto’s growing range of vehicles to new audiences, create innovative experiences for our fans and ensure that people across the world understand what Cov represents: ambition, innovation, resilience and proud automotive roots.”

Michael Yang, Managing Director of Geely Auto UK, added,

“We are delighted to become the Official Vehicle Partner of Coventry City FC and begin what we believe will be a highly successful partnership. It’s a club with ambitious plans for the future and a strong connection to its local community. Those values closely align with our own as we continue to establish Geely Auto as a leading automotive brand in the UK. The city of Coventry also holds a special significance for Geely Auto through our long-standing presence in automotive design and engineering within the region. We look forward to supporting the Club, engaging with its fans and helping create memorable experiences both on and off the pitch.”