Brighton & Hove Albion extends British Airways partnership

English football club Brighton & Hove Albion has announced a new partnership extension with British Airways who will continue on as a partner of the club. The three-year renewal will see British Airways’ subsidiary BA Euroflyer continue to support the club and  work with Brighton & Hove Albion on engagement activations. BA Euroflyer will have branding at the American Express Stadium and have matchday activations as well.

Russ Wood, Chief Commercial Officer at Brighton & Hove Albion, said,

“It’s been brilliant working alongside British Airways over the past three years. What really stands out is everything BA Euroflyer does off the pitch: their support for the Brighton & Hove Albion Foundation and their way of enhancing matchday experiences for our fans. Having a major airline operating right out of Gatwick is a huge benefit for our community and our traveling supporters, and we’re looking forward to seeing what we can achieve together over the next three seasons.”

Karen Hilton, Managing Director at BA Euroflyer and Gatwick Ground Services, commented,

“We’re delighted to extend our partnership with Brighton & Hove Albion Football Club for a further three years. This partnership has always felt like a natural fit for BA Euroflyer, helping us connect with customers, colleagues and the local community in meaningful ways. From supporting the Brighton & Hove Albion Foundation to creating memorable matchday experiences for fans, we’re proud of what we’ve achieved together so far and look forward to building on that momentum over the seasons ahead.”