Brighton & Hove Albion FC extend British Airways partnership

Brighton & Hove Albion Football Club (BHAFC) have announced an extension of their partnership with British Airways, which will thus remain an official partner of the East Sussex outfit.

The three-year renewal will see British Airways’ subsidiary BA Euroflyer continue to support the club and  work with them on engagement activations. BA Euroflyer will enjoy branding exposure at the club’s home ground, the American Express (Amex) Stadium, with matchday activations also part of the agreement.

Russ Wood, Chief Commercial Officer at Brighton & Hove Albion FC, said:

“It’s been brilliant working alongside British Airways over the past three years. What really stands out is everything BA Euroflyer does off the pitch: their support for the Brighton & Hove Albion Foundation and their way of enhancing matchday experiences for our fans.

“Having a major airline operating right out of Gatwick is a huge benefit for our community and our traveling supporters, and we’re looking forward to seeing what we can achieve together over the next three seasons.”

Karen Hilton, Managing Director at BA Euroflyer and Gatwick Ground Services, commented:

“We’re delighted to extend our partnership with Brighton & Hove Albion Football Club for a further three years. This partnership has always felt like a natural fit for BA Euroflyer, helping us connect with customers, colleagues and the local community in meaningful ways.

“From supporting the Brighton & Hove Albion Foundation to creating memorable matchday experiences for fans, we’re proud of what we’ve achieved together so far and look forward to building on that momentum over the seasons ahead.”