Anshuman JoshiThis article contains information regarding the organisations enjoying a strong branding presence across Brighton & Hove Albion’s physical and digital assets as their sponsors for the 2022-23 Premier League season.
Also read : Brighton & Hove Albion Sponsors 2021-22
MAIN CLUB PARTNERS
American Express
New York-headquartered American multinational financial services corporation American Express (or Amex) has been the biggest and long-standing partner of Brighton & Hove Albion (for over a decade). The two first came together in 2010 with a naming rights deal for the club’s stadium, which was expanded with a kit sponsorship agreement in 2013 in a deal reportedly worth £1.5m per season.
The two parties further extended their partnership in August 2019 with a 12-year extension in an enhanced deal reportedly worth north of £100m.
Amex has been a veritable contributor to the Brighton community. It has its UK headquarters located in Brighton and is one of the largest private sector employers in the region. The BHAFC deal strengthens its association with the city and grants the company naming rights across the club’s women’s and disability squads in a bid to encourage diversity and inclusion within the community.
Nike
BHAFC extended their long-term partnership with Nike in June 2019 as they penned a three-year extension with the American sportswear giant until the end of the 2021-22 season.
The Beaverton, Oregon-based company has been the Technical Kit Supplier of the Seagulls since 2014 and continues to do so for the club’s men’s and women’s sides – both senior and youth setups.
The last extension of the Nike-BHAFC partnership was announced in January 2022 — a three-year deal reportedly worth £2.5 million per year that is set to run until 2024.
Snickers Workwear UK
The Hailsham-based British division of the workwear brand signed on as Brighton’s Official Workwear Partner back in 2018, a deal that was further renewed in August 2019.
The partnership sees Snickers UK sponsor the Seagulls’ matchday programme and all live content, along with in-stadia advertising and networking opportunities.
In September 2020, Snickers became the Official Sleeve Sponsor for the matchday shirts of Brighton’s men’s team. This deal was last renewed in June 2021.
Also Read – How Nike are winning their age-old rivalry with Adidas
OFFICIAL PARTNERS AND SUPPLIERS
Betway
The Malta-registered global online gambling company serves as Brighton & Hove Albion’s Exclusive Global Betting Partner.
Football Manager
Football Manager (FM) is an annually released football management simulator. It’s a game jointly developed by SEGA (Shinagawa, Tokyo-headquartered Japanese video game developer and publisher) and Sports Interactive (London-headquartered British video game developer).
FM serves as an Official Partner to Brighton & Hove Albion. Apart from branding rights, the deal sees FM made available at the club’s official online store at a discount price.
BHAFC renewed their partnership in Football Manager in November 2022. The deal is set to run until the end of the 2022-23 season.
FT Games
The Oxford-based independent games development studio has been an Official Partner of the club since September 2020.
Energizer
Energizer is one of the largest battery manufacturers in the world. It is headquartered in St. Louis, Missouri.
Harvey’s Brewery
The Lewes, East Sussex-based brewery serves as Brighton’s Real Ale Supplier. Harvey’s also sponsors a lounge at the Amex Stadium, the club’s home ground.
Heineken UK
Heineken has been the Official Beer and Cider Partner of BHAFC since the 2011-12 season. The deal sees Heineken not only provide draught and packaged cider to fans inside the Amex Stadium, but also sponsor a lounge.
The two parties last renewed their partnership in a “multi-year” extension in January 2022.
Panini
Modena-based Italian publishing company Panini is also an Official Partner of Brighton & Hove Albion. Panini is also the official sticker and trading card licensee of the Premier League, a deal that grants the Italian company image rights to the league’s players to feature in its trading cards collection.
Sussex Asphalte
The Pyecombe-based roofing contractor also serves Brighton & Hove Albion as an Official Sponsor.
LOUNGE SPONSORS
Donatello
Donatello is a family-run Italian restaurant based in Brighton. It was announced by Brighton & Hove Albion as their “1901 Club Lounge Sponsor” in July 2022. The Lounge Sponsorship deal sees the restaurant host its very own lounge at the Amex, called the Donatello Lounge.
Previously, Donatello served as the principal front-of-matchday-shirt sponsor of the club during the 1998-99 season.
Fileder Filter Systems
The Maidstone-based water filter supplier is also one of Brighton’s Official Lounge Sponsors. A supporter of the club for over half a century, Fileder also sponsors Brighton’s ball, match and kits during the season.
The last official partnership renewal agreement between the two parties was a five-year deal that is set to run until the end of the 2025-26 season.
Focus Group
Shoreham-based Focus Group is a UK communications provider that has served as the Official Telecoms & IT Supplier to BHAFC since August 2019, providing WiFi and network services to the club to increase connectivity at the Amex.
BHAFC expanded their partnership with Focus Group in September 2022, making the company a platinum lounge sponsor.
GAP Solutions
GAP Solutions is an interior designing firm that specialise in custom-made wardrobes, storage, and room dividers. It has served as one of BHAFC’s Official Lounge Sponsors since August 2018.
Mansell McTaggart
The real estate firm operating across Sussex and Surrey is also one of BHAFC’s Official Lounge Sponsors.
Mayo Wynne Baxter Solicitors
Mayo Wynne Baxter Solicitors is a law firm based in Sussex with offices in Brighton, Crawley, Eastbourne, East Grinstead, Lewes, Seaford and Storrington.
Rockwater
Rockwater is a bar and restaurant based in Hove.
Sun Harvest
Sun Harvest is a fresh food wholesaler based in Brighton. It serves as the East Stand lounge sponsor for BHAFC at the Amex Stadium.
BHAFC extended their partnership in Sun Harvest in October 2021 — a five-year agreement.
OFFICIAL SPONSORS
Axtra Expert Logistics
Axtra is a British logistics company based in Southwick, West Sussex.
Brighton Tools and Fixings
Brighton Tools and Fixings is a tool store based in Brighton that supplies power tools and hand tools.
Chandlers Brighton BMW
The Portslade-based BMW car dealership and BHAFC go way back. Currently serving the club as an Official Sponsor, Chandlers in August 2012 secured a three-year naming rights deal to become a 1901 Club Lounge sponsor of the club.
Copylink Digital
The Eastbourne, East Sussex-based print management company also serves BHAFC as an Official Sponsor.
Flowers Unlimited
Flowers Unlimited is a florist based in Hove.
Focus Group
Shoreham-based Focus Group is a UK communications provider that has served as the Official Telecoms & IT Supplier to BHAFC since August 2019, providing WiFi and network services to the club to increase connectivity at the Amex.
BHAFC expanded their partnership with Focus Group in September 2022, making the company a platinum lounge sponsor.
Foster & Co
Foster & Co is a real estate agency operating across Brighton, Hove and Sussex. The firm is based in Hove.
Hanover Displays
Lewes-based Hanover Displays has been designing and manufacturing passenger information systems for the public transport industry since 1985. It signed a sponsorship with BHAFC in August 2019 in hopes of strengthening local recruitment and global clientele.
Kendrick Property Services
Kendrick Property Services is a real estate agency based in Brighton, East Sussex.
LatinoAmérica Argentine Steak Restaurant
LatinoAmérica describes itself as the “first Argentine Steak Restaurant in Brighton & Hove, East Sussex”.
Mexmast
Based in Burgess Hill, Mexmast is a forklift specialist, offering forklifts for rent or sale as well as services like forklift maintenance, forklift driver training and warehouse designing.
MDJ Light Brothers
Daventry-based MDJ Light Brothers provides waste recycling and waste management services to businesses through the UK and Europe.
The Montefiore Hospital
The Montefiore Hospital is a private healthcare institution based in Hove. Its partnership with BHAFC is focused on their women’s setups, both senior and academy, as it works with their medical staff to “assist with provisions for the club’s women’s and girls’ teams”.
Oliver & Graimes
Oliver & Graimes is a creative agency based in Hove. Founded in 1979, it helps brands communicate creatively, memorably and persuasively to achieve their business goals.
Oliver & Graimes also enjoys a partnership with Brighton & Hove Albion FC as their Official Creative Marketing Supplier. The last extension of the partnership between the two parties was announced in September 2019.
Piglets Pantry
Piglets Pantry is a bakery and cake shop based in Worthing, West Sussex.
Porsche Mid Sussex
Porsche Centre Mid Sussex is a Porsche car dealership located in Burgess Hill, Mid Sussex and has enjoyed a long-standing partnership with BHAFC, going all the way back to 2011. The deal was last renewed back in July 2017.
Rainbow International
Rainbow International is an Oakham Business Park, Mansfield-based disaster restoration and specialist cleaning services provider for both businesses and households.
Rex
Rex is an English manufacturer of temperature-controlled vehicles and trailers as well as a storage solutions provider. The company is based in Hailsham, East Sussex.
Riverdale Leasing
Riverdale is a car leasing and servicing company based in Brighton.
Seagull Travel
Part of transport services provider Event Travel Hub, Seagull Travel is a Brighton-based service that serves BHAFC as their official travel provider, providing services to the club’s fans for their teams’ home and away matches throughout the season.
TRAINING GROUND PARTNERS
American Express
American Express is also the Training Ground Naming Rights Sponsor of the club. Opened in 2014, BHAFC’s training ground is thusly called the American Express Elite Football Performance Centre.
Reesink Turfcare UK
Reesink Turfcare is one of the Official Training Ground Partners of BHAFC. Based in St Neots, it supplies various professional turfcare machinery and equipment.
Avoncrop Amenity Products
Avoncrop Amenity Products is also one of the Official Training Ground Partners of Brighton & Hove Albion FC. Based in Windsor, it supplies a range of turf management products and sportsground equipment.
Origin Amenity Solutions
Origin Amenity Solutions describes itself as “a leading force in the UK amenity industry” that combines “the strength of industry leading companies and their products, together with a technology led research and development facility”.
