The Seagulls’ points tally in the league may not yet have seen a significant improvement after two seasons under Graham Potter, but they’ve certainly been playing a much more fluid and attractive brand of football. Now, their target will be to build upon a strong foundation and shoot up the league. Here are their Official Partners and Sponsors going into the 2021-22 season.
Following are the companies and organisations that are enjoying a strong branding presence across Brighton & Hove Albion’s physical and digital assets.
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MAIN CLUB PARTNERS
American Express – New York-headquartered American multinational financial services corporation American Express (or Amex) has been the biggest and long-standing partner of Brighton & Hove Albion (for over a decade). The two first came together in 2010 with a naming rights deal for the club’s stadium, that was expanded with a kit sponsorship agreement in 2013 in a deal worth £1.5m per season.
The two parties further extended their partnership in August 2019 with a 12-year extension in an enhanced deal reportedly worth north of £100m.
Amex has been a veritable contributor to the Brighton community. It has its UK headquarters located in Brighton and is one of the largest private sector employers in the region. The deal strengthens its association with the city and grants naming rights across the club’s women’s and disability squads in a bid to encourage diversity and inclusion within the community.
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Nike – Brighton extended their long-term partnership with Nike in June 2019 as they penned a three-year extension with the American sportswear giant until the end of the 2021-22 season. The Beaverton, Oregon-based company has been the Technical Kit Supplier of the Seagulls since 2014 and continues to do so for the club’s men’s and women’s sides – both senior and youth setups.
Snickers Workwear UK – The Hailsham-based British workwear brand signed on as Brighton’s Official Workwear Partner back in 2018, a deal that was further renewed in August 2019. The partnership sees Snickers UK sponsor the Seagulls’ matchday programme and all live content, along with in-stadia advertising and networking opportunities. In September 2020, Snickers became the Official Sleeve Sponsor for the matchday shirts of Brighton’s men’s team.
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OFFICIAL PARTNERS AND SUPPLIERS
Betway – The Maltese-registered global online gambling company serves as Brighton & Hove Albion’s Exclusive Global Betting Partner.
Monster Energy – The American energy drink brand serves as the Seagulls’ Official Energy Drink Partner since September 2019.
FT Games – The Oxford-based independent games development studio is an Official Partner of the club since September 2020.
Energizer – Energizer is one of the largest batteries manufacturers in the world. It is headquartered in St. Louis, Missouri.
Heineken – Heineken is a long-standing Official Beer Supplier for Brighton since August 2013. The deal sees Heineken not only provide draught and packaged cider to fans inside the Amex Stadium, but also sponsor a lounge.
Harveys Brewery – The Lewes, East Sussex-based brewery serves as Brighton’s Real Ale Supplier. Harvey’s also sponsors a lounge at the Amex.
Football Manager – Football Manager (FM) is an annually released football management simulator. It’s a game jointly developed by SEGA (Shinagawa, Tokyo-headquartered Japanese video game developer and publisher) and Sports Interactive (London-headquartered British video game developer).
FM serves as an Official Partner to Brighton & Hove Albion. The deal currently sees the 2020 instalment of the game, Football Manager 2021, made available at the club’s official online store at a discount price.
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italk – The Brighton-based telecom service provider is one of Brighton’s Official Lounge Sponsors. As per the sponsorship, the upper Platinum Lounge in the West Stand at the Amex Stadium is known as the italk Lounge.
Sussex Skills Solutions – Part of East Sussex College Group, the Eastbourne-based training centre is one of Brighton’s Official Lounge Sponsors, sponsoring the 1901 Club Lounge at the Amex.
Mayo Wynne Baxter Solicitors – Mayo Wynne Baxter Solicitors is a law firm based in Sussex with offices in Brighton, Crawley, Eastbourne, East Grinstead, Lewes, Seaford, and Storrington.
Fileder Filter Systems – The Maidstone-based water filter supplier is also one of Brighton’s Official Lounge Sponsors. A supporter of the club for over half a century, Fileder also sponsors Brighton’s ball, match and kits during the season.
Mansell McTaggart – The real estate firm for Sussex and Surrey is also one of Brighton’s Official Lounge Sponsors.
GAP Solutions – GAP Solutions is an interior designing firm that specialise in custom-made wardrobes, storage, and room dividers. It has served as one of Brighton’s Official Lounge Sponsors since August 2018.
Sun Harvest – Sun Harvest is a fresh food wholesaler based in Brighton. It serves as the East Stand longue sponsor for the club at the Amex.
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CitySprint – Brighton & Hove Albion signed a three-year deal with London-based courier service CitySprint in March 2019. The deal sees CitySprint deliver all Brighton merchandise in the UK and worldwide.
Brighton Tools and Fixings – Brighton Tools and Fixings is a tool store based in Brighton that supplies power tools and hand tools.
Porsche Mid Sussex – Porsche Centre Mid Sussex is a Porsche car dealership located in Burgess Hill, Mid Sussex and has enjoyed a long-standing partnership with Albion, going all the way back to 2011. The deal was renewed back in July 2017.
Oliver & Graimes – Oliver & Graimes is a creative agency based in Hove. Founded in 1979, it helps brands communicate creatively, memorably and persuasively to achieve their business goals. The agency also enjoys a partnership with Brighton & Hove Albion as their Official Creative Marketing Supplier. The last extension of the partnership between the two parties was announced in September 2019.
Focus Group – Shoreham-based Focus Group is a UK communications provider and serves as the Official Telecoms & IT Supplier to Brighton & Hove Albion since August 2019, providing WiFi and network services to the club to increase connectivity at the Amex.
MDJ Light Brothers – Daventry-based MDJ Light Brothers provides waste recycling and waste management services to businesses through the UK and Europe.
Parker Building Supplies – The Polegate, East Sussex-based building materials suppliers is one of Brighton’s Official Sponsors since April 2016.
Mexmast – Based in Burgess Hill, Mexmast is a forklift specialist, offering forklifts for rent or sale as well as services like forklift maintenance, forklift driver training and warehouse designing.
Network My Club – The Shoreham-based business networking firm serves as the Official Business Club Partner of Brighton & Hove Albion. The deal sees Network My Club host networking events at the club’s home ground, the Amex Stadium.
Hanover Displays – Lewes-based Hanover Displays has been designing and manufacturing passenger information systems for the public transport industry since 1985. It signed a sponsorship with the club in August 2019 in hopes of strengthening local recruitment and global clientele.
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TRAINING GROUND PARTNERS
American Express – American Express is also the Training Ground Naming Rights Sponsor of the club. Opened in 2014, Brighton’s training ground is thusly called the American Express Elite Football Performance Centre.
Reesink Turfcare UK – Reesink Turfcare is one of the Official Training Ground Partners of Brighton & Hove Albion. Based in St Neots, it supplies various professional turfcare machinery and equipment.
Avoncrop Amenity Products – Avoncrop Amenity Products is also one of the Official Training Ground Partners of Brighton & Hove Albion. Based in Windsor, it supplies a range of turf management products and sportsground equipment.
Rigby Taylor – Rigby Taylor is also one of the Official Training Ground Partners of Brighton & Hove Albion. Based in Horwich, it supplies products for the successful installation and management of Brighton’s training ground pitches in Lancing.