Despite a turbulent first season under manager Graham Potter, Brighton fans will be excited about the upcoming season with new faces and a more-bedded playing style. Here we look at their official partners going into the new season.
The American multinational financial services corporation American Express (or Amex) have been the biggest and long-standing partners of Brighton & Hove Albion for a decade. The two first came together in 2010 with a naming rights deal for the stadium, that was expanded with kit sponsorship in 2013 in a deal worth US$1.9m per season. The two parties further extended their partnership last year with a 12-year extension in an enhanced deal reportedly worth north of $121m (approx. $10m per year). The agreement represents the largest sponsorship deal in the Premier League outside the traditional ‘Big Six’. Amex have been a veritable contributor to the Brighton community. They have their UK headquarters located in Brighton and are among the largest private-sector employers in the region. The deal strengthens their association with the city. It grants them naming rights across the club’s women’s and disability squads, in a bid to encourage diversity and inclusion within the community.
Brighton extended another long-term partnership last year as they penned a three-year extension with US sportswear giant Nike until the end of 2021/22 season. Nike have been the official kit supplier for the Seagulls since 2014 and will continue to do so for the club’s men’s and women’s sides – both main and youth setups.
Betway included Brighton as another club with a betting sponsor. They serve as the club’s official betting partner.
US-based energy drink Monster Energy signed a deal with the Seagulls last year as their official energy drink partner. The deal grants the energy drink company branding rights for its customers – UK-based and otherwise.
Heineken are long-standing official beer supplier for Brighton since 2013.
The deal sees Heineken not only provide draught and packaged cider to fans inside the Amex Stadium but also sponsor a lounge.
Sussex based Harveys Brewery serves as Brighton’s real ale supplier. They also sponsor a lounge at the Amex.
UK workwear brand Snickers signed as Brighton’s official workwear partner back in 2018; a deal that was further renewed last season. The partnership sees Snickers UK sponsor the Seagulls’ matchday programme and all live content, along with in-stadia advertising and networking opportunities.
Southern Water is Brighton’s official water partner.
Brighton signed a recent deal with formal wear brand Marc Darcy ahead of Project Restart in June. The deal sees Marc Darcy become the official formalwear partner for the club, providing formal outfits for the players and staff.
Telecom service provider iTalk is one of Brighton’s extinguished official lounge sponsors.
Sussex Skills Solutions is a leading apprenticeship and skills training provider in Sussex.
The Sussex based law firm is one of Brighton’s extinguished official lounge sponsors.
Fileder Filter Systems are one of Brighton’s extinguished official lounge sponsors. They also sponsor the ball, match and kits during the season.
The real estate firm is one of Brighton’s extinguished official lounge sponsors.
Gap Solutions is an interior designing firm that specialise in custom-made wardrobes, storage and room dividers. It is one of Brighton’s extinguished official lounge sponsors.
Sun Harvest are a fresh food wholesaler based in Brighton.
They also serve as the East Stand longue sponsors for the club.
Brighton & Hove Albion signed a three-year deal with Brighton-based courier service CitySprint in 2019. The deal will see the courier service deliver all Brighton merchandise in the UK and worldwide.
Brighton’s leading fixing and power tools supplier is one of the official sponsors of the Seagulls.
Porsche Centre Mid-Sussex have enjoyed a long-standing partnership with Albion, going all the way back to 2011. The deal was renewed back in 2017 and sees Porsche benefit from in-stadia advertising.
Oliver & Graimes are a creative agency based in Brighton. Founded in 1979, they help brands communicate creatively, memorably and persuasively to achieve their business goals. They also enjoy a partnership with Brighton & Hove Albion as their official creative marketing supplier.
Brighton-based Focus Group is a leading UK telecommunications provider, with offices situated in Brighton, Kent and London.
The company serves the official telecoms & IT supplier for Brighton & Hove Albion.
Light Brothers provide waste recycling and waste management services to businesses through UK and Europe. They are also one of Brighton’s extinguished official sponsors.
Housing supplies firm Parker Building Supplies are also one of Brighton’s extinguished official sponsors.
Forklift suppliers Mexmast are also one of Brighton’s extinguished official sponsors.
Network My Club are the official business club partner for Brighton & Hove Albion.
UK Based Hanover Displays has been designing and manufacturing passenger information systems for the public transport industry since 1985. They signed a sponsorship with Brighton in 2019, in hopes of strengthening local recruitment and global clientele.
Brighton signed Clinic Center as their first-ever data sponsor in 2019.
The Turkey-based company specializes in hair transplants, plastic surgery, and dental treatments. As per the agreement of the deal, they sponsor pre and post-match data content for all Brighton’s matches, as well as certain milestone social media posts.
Reesink Turfcare is one of the official training ground partners for Brighton & Hove Albion. They supply various professional turf care machinery and equipment.
Avoncrop Amenity Products are one of the official training ground partners for Brighton & Hove Albion. They supply a range of turf management products and sports ground equipment.
Rigby Taylor is one of the official training ground partners for Brighton & Hove Albion. It supplies products for the successful installation and management of Brighton’s training ground pitches in Lancing.