Brighton & Hove Albion inks multi-year deal with The Shore Group

English football club Brighton & Hove Albion has announced a new multi-year partnership with The Shore Group who have acquired the naming rights to one of the 1901 Lounges at the American Express Stadium. The Shore Group will also have branding across the American Express Stadium and behind the scene experiences. 

Russ Wood, Chief Commercial Officer at Brighton & Hove Albion, commented,

“We are thrilled to welcome The Shore Group to the club as a lounge partner. As a prominent local employer with deep roots in Brighton and Hove, they share our pride in Sussex and our dedication to supporting and celebrating the local business community. We look forward to working closely with them over the next three years to build a successful and long-lasting partnership.”

Lewis Yorke-Johnson, co-founder of The Shore Group, said,

“I grew up in Brighton, and this city is in the DNA of everything we’ve built. I never imagined we’d one day have our company’s name inside the Amex. Having my brother Ross involved, someone who wore the Albion shirt and knows exactly what this club means to the people here, makes this partnership incredibly special. Brighton as a city has always backed us as a business; this is our way of backing Brighton.”

James Hobden, co-founder of The Shore Group, added,

“If you do right by the people and communities around you, you build something worth having. Brighton & Hove Albion has earned this city’s unwavering respect through hard work, ambition, and a genuine commitment to its community. Those are the exact values we aspire to as a business. We are fully committed to ensuring this partnership creates real, lasting value and opportunities for local people.”