Bundesliga extends EA SPORTS FC partnership

The Bundesliga has announced a partnership extension of their long-standing deal with EA SPORTS FC  with the new partnership extension set so see Bundesliga and Bundesliga 2 be a part of EA SPORTS FC. The partnership will see both EA SPORTS and Bundesliga work on enhancing fan experiences and also create touchpoints that connect fans with the Bundesliga and its clubs throughout the season and extend the league’s presence beyond matchdays.

EA SPORTS and Bundesliga have been partners since 1998 with the latest extension building on that long-term partnership and EA SPORTS FC will continue on as a Partner of the Virtual Bundesliga (VBL), the league’s official EA SPORTS FC PRO competition, and the Presenting Partner of the Bundesliga’s Player of the Month and Player of the Season awards.

Peer Naubert, Chief Commercial Officer and Member of the Management Board of Bundesliga 

Media, commented,

“Since 1998, EA SPORTS and the Bundesliga have built one of the most enduring and successful partnerships in global sports and entertainment, united by trust, innovation and a shared commitment to fans. As football fandom continues to evolve, we are excited to build on that legacy and create new ways for millions of supporters worldwide to experience and engage with the iconic clubs of the Bundesliga and Bundesliga 2.”

Nick Wlodyka, SVP and Group GM, EA SPORTS FC, added,

“For nearly three decades, our partnership with the Bundesliga has brought German football closer to millions of players around the world. We’re excited to continue this journey together, from bringing the Bundesliga to life in EA SPORTS FC 27, FC Mobile, and FC Online to creating opportunities for the next generation to connect with the game beyond the pitch. It’s a partnership that reflects what The World’s Game is all about, and we look forward to building on that connection for years to come.”