Rahul SahaThis article contains information about the organisations serving as official sponsors and partners to the Frauen-Bundesliga — the women’s professional club football topflight in Germany — and enjoying a strong branding presence across its physical and digital assets for the 2023/24 season.
Google Pixel
Google Pixel, a brand of portable consumer electronic devices developed by Google, announced in June 2023 that it had signed a three-year title sponsorship agreement with the Frauen-Bundesliga which would run until the end of the 2025/26 season.
Starting with the 2023/24 season, Google Pixel replaced Würzburg, Bavaria-headquartered German printing and marketing services provider Flyeralarm as the title sponsor of the Frauen-Bundesliga.
EA Sports FC
After adding the UEFA Women’s Champions League (UWCL), the National Women’s Soccer League (NWSL), the FA Women’s Super League (WSL), and France’s Division 1 Femínine (D1F) to its roster of women’s football leagues featured in its annually-released video game series, EA Sports FC, in June 2023, EA Sports signed a partnership agreement with the Frauen-Bundesliga, thereby acquiring the licence to feature the league, its teams and its players in the 2023 edition of EA Sports FC — EA Sports FC 24.
Bwin
Bwin, an online betting company, has been an official sponsor of the Frauen-Bundesliga since the summer of 2020.
In June 2022, the German FA (DFB) and Bwin signed a new multi-year partnership agreement, the length and financial details of which were not disclosed.
