Bundesliga Frauen Sponsors 2023/24

Frauen-Bundesliga Sponsors 2023/24

November 29, 2023

This article contains information about the organisations serving as official sponsors and partners to the Frauen-Bundesliga — the women’s professional club football topflight in Germany — and enjoying a strong branding presence across its physical and digital assets for the 2023/24 season.

Google Pixel

Google Pixel, a brand of portable consumer electronic devices developed by Google, announced in June 2023 that it had signed a three-year title sponsorship agreement with the Frauen-Bundesliga which would run until the end of the 2025/26 season. 

Starting with the 2023/24 season, Google Pixel replaced Würzburg, Bavaria-headquartered German printing and marketing services provider Flyeralarm as the title sponsor of the Frauen-Bundesliga.

EA Sports FC 

After adding the UEFA Women’s Champions League (UWCL), the National Women’s Soccer League (NWSL), the FA Women’s Super League (WSL), and France’s Division 1 Femínine (D1F) to its roster of women’s football leagues featured in its annually-released video game series, EA Sports FC, in June 2023, EA Sports signed a partnership agreement with the Frauen-Bundesliga, thereby acquiring the licence to feature the league, its teams and its players in the 2023 edition of EA Sports FCEA Sports FC 24


Bwin, an online betting company, has been an official sponsor of the Frauen-Bundesliga since the summer of 2020.

In June 2022, the German FA (DFB) and Bwin signed a new multi-year partnership agreement, the length and financial details of which were not disclosed. 

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

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