Cadillac F1 Team ink deal with 3M

The Cadillac Formula One Team have announced a multi-year partnership with 3M, a US multinational conglomerate operating in the fields of industry, worker safety, and consumer goods.

3M joins the American outfit as their Official Material Science Partner. The deal will see 3M’s scientists and engineers work with the team to help with car development, performance advancement, and the streamlining of operations. 3M will also back Cadillac F1 through material selection, process optimisation, testing, and real-time trackside assistance.

Additionally, 3M will enjoy exposure through Cadillac’s car and team branding.

Tyler Epp, Global Head of Commercial Strategy, Cadillac Formula 1 Team, commented:

“We’re proud to welcome 3M to the Cadillac Formula 1 Team. They share our belief that championships are won in the details, and their materials and R&D will help us compete where the margins matter most.”

William Brown, Chairman and CEO, 3M, said:

“At 3M, we apply science and manufacturing expertise to help solve complex challenges. This partnership demonstrates how 3M technologies can drive results in a highly demanding environment by advancing speed, efficiency and performance.”