Here, we have a profile for Cameron Norrie that details information about his playing career, as well as his sponsors, brand endorsements, playing style, and net worth.
Full Name: Cameron Isaiah Norrie
Place of birth: Johannesburg, South Africa
Date of birth: 23 August 1995
Height: 6 ft 2 in
Turned pro: 2017
Plays: Left-handed (Two-handed backhand)
Coach: James Trotman and Facundo Lugones
Prize money: US$6,355,415
Current rank: No. 12 (as of 27 June 2022)
Highest rank: No. 10 (4 April 2022)
Career titles: 4
Also Read – Top 10 Richest Tennis Players of All Time
Cameron Norrie was born in Johannesburg, South Africa, to British microbiologist parents: David Norrie and his wife Helen. However, fearing the high crime rates in Johannesburg, in 1998, he and his family moved to Auckland, New Zealand, where his parents still live. In 2011, when he was 16, Norrie moved to his parents’ native country, the UK, where he lived for three years. Since turning professional, Norrie has been based in Putney in southwest London.
Norrie represented New Zealand as a junior, becoming World No. 10, but received very little financial support from Tennis NZ, with his parents financing most of his overseas travel. Thus, in 2013, aged 17, Norrie switched allegiance to Great Britain, the nationality of both his parents, partly due to the available funding and also because of the three years he spent in London.
Norrie made his ATP main draw debut at the Aegon Championships in 2017, where he was defeated by Sam Querry in the first round. For the rest of 2017, as well as the early parts of 2018, Norrie qualified for the 1st round of most ATP events but couldn’t go past the first or second round in any of them. In Estoril, where he lost in the second round of the singles event, Norrie teamed up with fellow Brit Kyle Edmund in the doubles event and won his first ATP title. In Lyon, he registered his first victory against a top-ten opponent, John Isner, as he made his first ATP Tour semi-finals.
However, it wasn’t until 2021 that Norrie would win his first ATP singles event. He won the Los Cabos Open, beating Brandon Nakashima in the final. In October 2021, Norrie reached his first ATP 1000 Masters final at Indian Wells. In the final, he came from a set and a break down to beat Nikoloz Basilashvili and win his first Masters title. At the Delray Beach Open in 2022, Norrie dropped just one set in the entire tournament en route to winning his third ATP title. He entered the Indian Wells Masters as the defending champion but lost in the semi-finals to 18-year-old Carlos Alcaraz in straight sets. The following week, at the Miami Open, he lost in the Round of 16, but that was still enough to put him inside the Top 10 rankings for the first time on 4 April 2022.
Norrie won his fourth ATP title in Lyon, beating Alex Molčan in the final. At Wimbledon, he made his first Grand Slam semi-final after beating David Goffin in the quarter-finals in five sets. He won the first set in the semi-finals against Novak Djokovic, but overcoming the top seed was too tall a task for the British #1 as the Serbian comfortably wrapped up the match by the fourth set.
Australian Open: 3R (2021)
French Open: 3R (2021, 2022)
Wimbledon: SF (2022)
US Open: 3R (2020)
With unorthodox yet consistent groundstrokes, Norrie is what you call a modern counter-puncher. There is a big difference in style between his groundstroke swings, making him unique and somewhat difficult to read. His forehand strokes are topspin heavy with a long backswing, while his backhand strokes are played with a short take-back and are mostly flat. Norrie’s strength lies in his shot tolerance and ability to neutralise pace and spin with good court positioning and quick feet.
However, Norrie lacks the raw power that many modern contemporary players possess these days, though he excels at constructing play and deceiving his opponents with consistent retrievals and injections of pace midway through rallies. He also possesses a very solid net game and, depending on the surface and the opponent in front of him, uses the serve-and-volley tactic effectively.
Cameron Norrie—who turned pro in 2017—has made a total of US$6.3 million in prize money playing singles and doubles on the ATP Tour. In 2022 alone the British #1 has made US$1.3 million in prize money on the tour so far. According to NationalWorld, Norrie’s current net worth is around US$3.6 million, a figure undoubtedly boosted by his recent improvements.
Norrie is sponsored by Babolat and endorses the Babolat Pure Strike racquet. However, he uses the Babolat Pure Control Tour with a Pure Strike paint job over the top. Given his record at the US Collegiate level and now on the ATP Tour, there’s no need to switch to the newest frames when you’re getting results with a pre-existing setup. Besides, when it first hit the market, the Babolat Control Tour was well-received across the board, and players couldn’t stop themselves from waxing lyrical about it, as it offered tonnes of control, stability and feel, making it one of the most sought-after racquets even after so many years.
In January 2020, K-Swiss announced the signing of Ajla Tomljanović and Cameron Norrie, making them its global brand ambassadors. The American athletic shoe brand, which is based in downtown Los Angeles, California, is currently owned by Xtep. The British #1 is currently sponsored for his tennis footwear and apparel.
Rodo named Norrie among its YoungStars cohort of brand ambassadors. As part of the deal, Norrie has been seen sporting the Captain Cook High-Tech Ceramic timepiece.
YoungStar is part of Rodo’s broader association with tennis, which includes acting as Official Timekeeper for a variety of international tournaments as well as supporting emerging talent. One of the greatest success stories of this scheme was its association with Ashleigh Barty. The Australian was nowhere near the Top 10 rankings when she signed with Rodo, but by the time she retired, she was the World No. 1 singles player and a multiple Grand Slam winner.
Back in November 2021, Illuvium roped in the British #1 as a brand ambassador and also signed a sleeve sponsorship deal with him. Illuvium is a collectable NFT RPG game and auto-battler rolled into one. It also has a token associated with it ($ILV), which is an ERC20 token on the Ethereum blockchain. Its main functionalities include: Governance, Liquidity Mining, and Vault Distributions.