Canada Soccer announces partnership with Meta

Canada Soccer has announced a partnership with Meta, which will see the two work together to deliver original, social-first player POV content during the 2026 FIFA World Cup.

The partnership will see Canada Soccer have an expanded presence across Meta channels, which will include a new WhatsApp channel and enhanced content on Threads. The two will also work on educational workshops and support opportunities for the Canada men’s and women’s national football teams, which will entail content creation, platform best practices, and audience engagement, as well as continued training and resources to help Canada Soccer players stay safe across Meta platforms.

Paulo Senra, Chief Communications and Content Officer at Canada Soccer, commented:

“Fans want more than just highlights, they want to experience the personalities, moments and stories that bring a team together. This collaboration with Meta will help us share the FIFA World Cup journey in a way that is immediate, personal and built for how fans consume content today.”

Timothee Deschamps, Soccer Partnerships Lead at Meta, added:

“This summer’s tournament coming to Canada is a once-in-a-generation moment, and we want to help fans experience it through the eyes of the players who are living it. With Oakley Meta glasses, we are enabling a new kind of storytelling: first-person, hands-free and authentically in the moment. Combined with real-time updates for fans on WhatsApp and community-driven conversation on Threads, this partnership gives Canadian supporters more ways to connect with their national team than ever before.”