Caribbean Premier League (CPL) is a T20 Cricket League played in the West Indies every year since the inaugural tournament in 2013. Six franchise teams participate in the league with big players from most cricket playing nations participating in this extravaganza. They also started a Women’s Caribbean Premier League (WCPL) in 2022 which was hugely successful as well.
This article focuses on the Caribbean Premier League’s sponsors and partners for the 2024/25 season.
Title Sponsor
Republic Bank
Republic Bank is the largest financial institution in the English-speaking Caribbean. Republic Bank has served as the Official Banking Partner of the CPL since 2015.In 2023, Republic Bank forged a 3-year deal with the Caribbean Premier League to become the title sponsor for the highly popular event. Republic Bank is also a partner with CPL for the Women’s Caribbean Premier League.
As a consequence of this partnership, the Bank extended its operations in fourteen territories including CPL franchise countries, Barbados, Guyana, Trinidad and Tobago, Saint Lucia and St Kitts and Nevis.
Official Sponsors
Caribbean Airlines
Caribbean Airlines Limited is a state-owned airline and flag carrier of Trinidad and Tobago and Jamaica. The Airlines is headquartered in Lere House in Piarco and operates flights from the Caribbean, North America and South America.
Caribbean Airlines is associated as a sponsor with the CPL. Caribbean Airlines has partnered with the Caribbean Premier League (CPL) T20 tournament to bring the world together for the biggest party in sport.
As the official carrier of the CPL, their responsibilities include transporting the participating teams to matches in Trinidad & Tobago, Guyana, Barbados and Grenada. During the CPL event, they also increase the flight frequency to enable the fans to travel for the games.
FedEx Express
Federal Express Corporation, popularly known as FedEx is an American multinational conglomerate holding company focused on logistics, e-commerce and businesses.
In 2022, FedEx signed a 3-year sponsorship agreement with the Caribbean Premier League. FedEx Express is the Official Courier and Express Delivery service of the CPL.
FedEx Express works with CPL to ensure the movement of the tournament equipment around the Caribbean – Trinidad & Tobago, Guyana, Jamaica, St. Kitts & Nevis, St. Lucia and Barbados.
In addition to the transportation services that FedEx Express provides to CPL, the company has been proactive in improving the fan experience. For the TV watching audience, FedEx sponsored the “FedEx Fastest Deliveries.” A speed gun was added to the coverage, so viewers were able to recognize which of participating fast bowlers were bowling at express pace.
Torginol
Torginal Inc. is a Paint manufacturer based in Guyana. The Caribbean Premier League (CPL) announced Torginol Paints as the tournament’s Official Paint in a 3-year deal in 2022. Torginol Paints would be supporting the tournament with pitch markings across the region.
Torginol Paints has carried out several fan-engagement activities for further promotion of their products and the tournament as well. They added fun-experiences for the fans with face-painting for supporters at the group games and finals in Guyana.
For the 2024/25 season they have launched ‘Name that shade campaign’ for the fans to guess the shade and win CPL tickets.
LASCO
LASCO Food Drinks is a Jamaica based food and beverages organization that has nutrition and health as the prime idea behind their products. Their products include great tasting, nutritious beverage packed with protein, calcium and other vitamins and minerals, that can be enjoyed hot or cold. LASCO Food and Drinks is Caribbean’s leading Nutrition Beverage manufacturer.
LASCO was announced as the Official Food Drink and Nutrition Sponsor of the Caribbean Premier League (CPL) in 2022 on a three-year deal.
This multi-year partnership has combined world-class cricket and nutrition and taken the Caribbean onto the global stage and strengthened LASCO Food Drink’s commitment to improving the nutrition and health of its consumers.
Rubis
Rubis is an international company based in France that specialize in the storage, distribution and sale of Petroleum products. Rubis is the largest distributor of petroleum products across the Caribbean.
Rubis is the official sponsor of the Caribbean Premier League (CPL). Rubis also sponsors the ‘Rubis Longest Sixes’ segment for TV audiences. For fan engagement and participation in the event, Rubis offers enticing deals to consumers and fans.
DANSTEEL LIMITED
DanSteel Ltd, the largest hardware wholesaler and retailer in the Caribbean. DanSteel is also an official sponsor for the Caribbean Premier League.
Four months back, DanSteel joined hands with the CPL to create the ‘People Who Care’ initiative which will make CPL matches easily accessible for differently abled fans at the 2024/25 tournament.
KFC
KFC s an American fast food restaurant chain that specializes in fried chicken. KFC is based in Louisville, Kentucky, and it is the world’s second-largest restaurant chain after McDonald’s.
KFC first partnered the Caribbean Premier League in 2018. Since then, it has been the official sponsor of the CPL.
For the 2024/25 season, CPL & KFC Guyana have partnered to introduce some tasty treats for the fans at the CPL group games and playoffs.
TCL
Telephone Communications Limited (TCL) is a Chinese partially state-owner company that manufactures and sells consumer electronic products. TCL in collaboration with Caribbean’s largest electronic retailer Courts is an official sponsor of the CPL.
TCL-Courts also organized an event for fans to promote the T20 event. Their promotional activity pitted fans vs players where a fan’s cricketing knowledge was put to test against a guest professional CPL player to win exciting prizes.
OMEGA XL
Omega XL is a health supplement product created by Great Health Works Inc. Omega XL is the official supplement of the Caribbean Premier League since the 2020 edition of the event.
TEZO
Tezo is an Indian Software development company based in Hyderabad that provides IT services to various organizations. They have offices in the USA, India and Trinidad & Tobago.
Tezo is the official sponsor of the Caribbean Premier League and is also assisting the CPL by developing their digital platforms. Tezo also sponsors the ‘Tezo Insights’ segment for the TV audiences during the CPL.
Samsung
Samsung Electronics is a South Korean multinational major appliance and consumer electronics corporation. They are headquartered in Suwon, South Korea. Samsung is an official sponsor of the Caribbean Premier League.
Official Partners
Digicel
Digicel is a Mobile phone network and home entertainment provider company based in Jamaica. Digicel has been associated with the Caribbean Premier League since the inaugural tournament in 2013. Digicel has also been sponsoring the West Indies National cricket team since 2004. The sponsorship is a multi-year deal and represents a significant investment from Digicel.
BetBarter
BetBarter is a Sports Betting and Online casino gaming company. BetBarter is the official Betting partner of the Caribbean Premier League. BetBarter sponsors the coin-toss at the CPL.
El Dorado Rum
El Dorado Rum is an alcoholic drink created by the Demerara Distilleries based in Guyana. El Dorado Rum has been an official partner of the Caribbean Premier League (CPL) since its inaugural tournament, and has sponsored the ‘Catch of the Match’ award since then. The award is given to a player in each game who takes the best catch.
In August 2024, Demerara Distillers Limited (DDL), the maker of El Dorado Rum, released a special edition blend of the rum to celebrate its 12th year as the CPL’s official spirit.
Dream 11
Dream11 is a fantasy sports platform that has a partnership with the Caribbean Premier League (CPL). Dream11 allows users to play fantasy cricket by creating teams of real-life players and competing in contests based on the players’ performance in real matches.
VISA
Visa Inc. is an American multinational payment card services corporation based in San Francisco, California. It facilitates digital funds transfers throughout the world, mostly through Visa-branded credit cards and debit cards.
VISA is an official partner of the Caribbean Premier League and provides offers and deals on the CPL match tickets from time to time.
Guardian Group
Guardian Group is the largest investment and financial services organization in the English and Dutch Caribbean. The Guardian Life Limited signed a multi-year sponsorship deal with the Caribbean Premier League in 2023. As part of the partnership with CPL, Guardian Life will give away thousands of match tickets to school children in the region.
Carib
Carib Brewery Limited is a brewery headquartered in Trinidad & Tobago. Their products include Carib and Stag beers. Carib is the official beer of the Caribbean Premier League. Carib has worked together with the tournament’s marketing and sponsorship team to deliver fan-centred events around the various stadia in the CPL.
Skyfair
Skyfair.vip is a sports betting platform which also allows you to play online and live casino games. Skyfair.vip became an official sponsor for the Caribbean Premier League in 2023.
Angostura Chill
House of Angostura is a company that is world-renowned for aromatic bitters which is used in alcoholic drinks and cocktails. The company is based in Trinidad and Tobago. Their non-alcoholic beverage Angostura Chill became the official refreshment partner of the Caribbean Premier League when they renewed their partnership with the CPL in 2023.
At every game, fans can go to and pick the non-alcoholic beverage in various flavours at the refreshment zones in the different stadia.
Staging Partners
Caribbean Premier League also has collaboration with Caribbean countries where the CPL T20 matches are held to promote tourism. Caribbean Premier League’s social media handles also share posts for promotion of the tournament as well as tourism in these areas. Below are the names of the countries and their tourism websites –
Barbados
St. Kitts and Nevis
Trinidad & Tobago
Guyana
St. Lucia
Antigua and Barbuda
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