Casagrand ropes in Saurav Ganguly as brand ambassador

The third largest residential development company in south India, Casagrand has roped in former Indian national cricket team skipper Saurav Ganguly as a brand ambassador. The company sits only behind Shobha and Prestige in terms of players in this particular market. 

Having registered sales of ?4,200 crore last year, reports claim that the ambitions of the company are to hit the ?7,000cr mark this time out. The brand has completed projects across various south Indian cities, including Bengaluru, Hyderabad and Chennai, among others.

The aim of the company is to expand beyond south India, with the immediate aspiration of entering the market in Maharashtra.

The Founder and Managing Director of the company, Arun M, said:

“We are venturing into Maharashtra. We would add Pune and Mumbai soon as markets. We are on the verge of signing up some lands in Pune and we want to add 20 million sq ft in three years’ time.”

“About five years back, we were just a Chennai player but now we have Bengaluru (17 projects), Hyderabad (6 projects), we have a project in Coimbatore and now we are signing up a project in Pune to venture into Maharashtra. So, we have been aggressive in our growth and we have added verticals.”

Speaking about Ganguly, he added:

“We are delighted to join hands with Dada [Ganguly] and have him on board as our national brand ambassador. His persona as a passionate sportsman with unshakable optimism and his leadership in transforming the Indian cricket team have been a true inspiration for us at Casagrand because belief, aggressive growth, innovation, fairness and passion have been our DNA since the inception. We welcome Ganguly to the Casagrand family and we look forward to an exciting journey ahead.”