CEAT on-boards Matthew Hayden as brand ambassador

Former Australian cricketer and commentator Matthew Hayden has been unveiled as the latest brand ambassador for CEAT — an international tyre manufacturer based in Mumbai, India.

As part of the partnership, CEAT has debuted the chat show series “CEAT Timeout”, the first few episodes of which have Hayden interviewing Indian cricketing legend Sunil Gavaskar.

Lakshmi Narayanan B, Chief Marketing Officer, CEAT Limited, said: 

“We are excited about this partnership with Matthew Hayden, a true icon in the world of cricket. The “CEAT Timeout” series is an engaging talk show that is packed with expert analysis, predictions and interesting strategies of our cricketers for the upcoming World Test Championship. Matthew Hayden’s passion for the sport and his ability to connect with fans make him the perfect choice to host these series. We believe that this collaboration will not only strengthen our brand’s association with cricket but also provide our audience with unique and entertaining content.”