Former Australian cricketer and commentator Matthew Hayden has been unveiled as the latest brand ambassador for CEAT — an international tyre manufacturer based in Mumbai, India.
As part of the partnership, CEAT has debuted the chat show series “CEAT Timeout”, the first few episodes of which have Hayden interviewing Indian cricketing legend Sunil Gavaskar.
Lakshmi Narayanan B, Chief Marketing Officer, CEAT Limited, said:
“We are excited about this partnership with Matthew Hayden, a true icon in the world of cricket. The “CEAT Timeout” series is an engaging talk show that is packed with expert analysis, predictions and interesting strategies of our cricketers for the upcoming World Test Championship. Matthew Hayden’s passion for the sport and his ability to connect with fans make him the perfect choice to host these series. We believe that this collaboration will not only strengthen our brand’s association with cricket but also provide our audience with unique and entertaining content.”
Welsh football club Wrexham AFC have announced a new multi-year partnership with match-worn and signed…
Indian Premier League (IPL) franchise Lucknow Super Giants have announced a new multi-year partnership with…
The Audi Formula One Team, who will join the Formula One grid from the 2026…
India had the ODI series against South Africa at home in their hands, especially after…
After an incredible start to the Ashes 2025/26 series which saw hosts Australia stomp England…
Italian Formula One team Visa Cash App Racing Bulls (VCARB) have announced that British driver…