Chelsea FC confirm BingX deal

Chelsea Football Club (CFC) have signed a sponsorship agreement with Singapore-based cryptocurrency exchange BingX, inking a multi-year deal that will see BingX serve as the London-based English professional football club’s Official Crypto Exchange Partner.

Initially coming on board as the Chelsea men’s team’s matchday shirt sleeve sponsor for the remainder of the 2023/24 season, BingX is set to replace trivago as the club’s Official Training Wear Partner starting with the 2024/25 season.

BingX, which was founded in 2018, describes itself as “a leading cryptocurrency exchange, serving over 10 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals”.

Casper Stylsvig, Chief Revenue Officer, Chelsea FC, said:

“We are excited to kick off 2024 with the announcement of a hugely exciting partnership for the club. Our alignment with one of the fastest-growing cryptocurrency exchanges in the world is a signal of the club’s ambition to innovate and grow our partnership network. Both BingX and Chelsea share a passion and commitment towards investing in the future, and we look forward to collaborating with them in the coming seasons.“

Vivien Lin, Chief Product Officer, BingX, added:

“This collaboration between BingX and Chelsea indicates our shared visions for the future. Both entities are driven by a visionary approach, and together, we are poised to bring forth innovative experiences that will resonate with our users and Chelsea fans. This partnership is not just about the present; it’s about co-creating a future where excellence and forward-thinking experiences define our journey together.“