Chelsea expands TMGM partnership

Premier League club Chelsea have announced a new multi-year partnership expansion with Australian broker TMGM, who will continue on as the club’s Official Regional Online Forex and CFD Trading Partner in Asia-Pacific and will now become a back-of-shirt- sponsor for the team in the FA Cup 2026. The partnership expansion will see TMGM have their branding present on the back of the Chelsea men’s playing kits in the FA Cup 2026 and both will continue to work on exclusive content, events and on-ground experiences for the fans as well. 

John Rogers, Head of Partnerships for Chelsea Football Club, commented,

“Our partnership with TMGM is rooted in the shared values of excellence, ambition and innovation that define both brands. We are delighted to extend our already successful relationship by including TMGM on the back of our men’s shirts in the FA Cup competition this season; another example of harnessing the club’s global reach to drive further awareness and value for TMGM in a dynamic and meaningful way.”

Nick Yang, Chief Commercial Officer at TMGM, said,

“Chelsea Football Club represents one of the most iconic and globally recognised brands in football, and we are proud to deepen our partnership through this FA Cup campaign. Being visible on the back of the men’s shirts for this season’s competition marks an exciting milestone for TMGM and reflects the strength of our collaboration since 2023. From fan experiences such as The Famous CFC event in Bangkok to future activations across the Asia-Pacific region, our partnership is focused on creating meaningful moments that bring supporters closer to the club while continuing to grow the TMGM brand globally.”