Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Chelsea Football Club (CFC) as their sponsors and partners for the 2025/26 season.
Chelsea FC signed a long-term deal with Nike in October 2016, roping it in as their official kit supplier from the 2017/18 season onwards and thus ending their eleven-year partnership with Adidas.
The deal, reportedly worth north of US$1 billion over 15 years, was Nike’s biggest deal with a Premier League club at the time, before it signed an even more lucrative deal with Liverpool FC in January 2020.
The Singapore-based cryptocurrency exchange, describing itself as “a leading cryptocurrency exchange, serving over 10 million users worldwide”, was announced as the Chelsea men’s first team’s matchday shirt sleeve sponsor for the remainder of the 2023/24 season as well as the club’s Official Crypto Exchange Partner in January 2024.
It was also announced at the time that BingX would replace trivago as CFC’s Official Training Wear Partner with the start of the 2024/25 season.
Apart from branding rights, the partnership also entails “focusing on global brand growth and engaging both Chelsea fans and BingX users through exciting digital content”.
Chelsea FC signed a deal with Mondelez International, owner of the confectionery brand Cadbury, in August 2020, making Cadbury their official chocolate partner.
The deal has seen Cadbury provide support to entrepreneurs and small businesses with the help of the Chelsea FC Foundation, the club’s charity arm, and its “Edge of the Box Club” initiative via seminars that cover topics like brand marketing and sales, providing necessary training and connections to help the businesses build their brand.
The two parties officially renewed their partnership in March 2023, with the new deal set to focus in particular on promoting “greater inclusion for the deaf community across the country”.
The Ascott Limited, the lodging business unit of Singapore-listed CapitaLand Investment Limited, was unveiled by Chelsea FC as their official global hotels partner in July 2024, with VIP experiences and match tickets on offer.
The partnership enables CFC and Ascott to collaborate on providing money-can’t-buy experiences to the Ascott Star Rewards (ASR) members around the world, including exclusive access to matches at Stamford Bridge, Chelsea’s home ground, as well as VIP visits to the Cobham training ground. Ascott’s branding also features at the Bridge for both the CFC men’s and women’s teams’ matches as well as across the club’s social and digital channels.
The company behind the famous football simulation video game series FIFA (now FC) has maintained an exclusive official partnership with the Blues since 2008.
EA Sports holds rights to feature Chelsea FC — including real-life likenesses of their players, kits, and stadium — in its annual FC releases. The two also create co-branded social media content.
The two parties last renewed their partnership officially in December 2021.
The Bozeman, Montana–based finance analytics and credit reporting company partnered up with Chelsea FC as the primary official partner of their senior men’s team’s 2023/24 pre-season tour of the US east coast.
Announced in May 2023, apart from branding rights, the deal entailed “bringing attention to the need for greater financial literacy in the US” as part of FICO’s “Field of Financial Empowerment” campaign, which saw “‘Score A Better Future Fundamentals’ financial education workshops” held for high school students in the cities where the CFC team played during the tour. The workshop participants were also given an opportunity to watch the Blues play in person.
In June 2024, FICO expanded its partnership with Chelsea FC to include sponsorship of the women’s team, in addition to remaining the primary official partner of the men’s team, before the club headed out to the US again for their 2024/25 pre-season tour.
The Geneva-headquartered global cruise line has served as Chelsea FC’s official global cruise partner since January 2019, a deal that provides the global cruise line access to more clientele and ambassadors of the club.
The deal kicked off in 2019, just a few months before the launch of MSC Bellissima, which was launched in March that year and had CFC memorabilia on board, with the club’s representatives in attendance for the naming ceremony.
In September 2024, Chelsea FC announced a multi-year extension of their partnership with MSC Cruises, which thus continues as a Global Partner of the club.
Shandong Linglong Tire Co Ltd, a Chinese tyre manufacturing company, announced a multi-year partnership with Chelsea FC in September 2024, coming on board as a Global Partner.
As per the deal, Linglong provides the tyres for the Chelsea men’s team bus in the UK. In addition, Linglong activates the partnership through bespoke content as well as exclusive interactions with star Chelsea players.
Chelsea FC announced a long-term partnership with global energy drinks company Predator Energy in September 2024, roping it in as their Official Energy Drinks Partner and Official Hydration Partner.
As per the deal, apart from branding rights, Predator Energy, a Monster BevCorp subsidiary, has its products made available during the Chelsea men’s team’s training sessions and matchdays.
Chelsea FC have been partners with Rexona, a Unilever-owned deodorant brand that is made available in the UK market under the name “Sure”, since 2017. Unilever also enjoys a strong association with the club, with the two parties focusing on grassroots football initiatives in Africa.
Apart from branding rights, the deal also entails Rexona and the club working on global campaigns and fan-focused money-can’t-buy experiences. One of the major projects the two collaborate on is the “Breaking Limits” programme, which is aimed at “equipping young people with the confidence and opportunity to move”.
Rexona and Chelsea FC last renewed their partnership in October 2023 as part of a two-year agreement that also saw Ben Chilwell join fellow Chelsea players Sam Kerr, Melanie Leupolz, and Lauren James as Rexona brand ambassadors.
The Chinese trading platform signed a multi-year deal with Chelsea FC to become their Official Regional Online Forex and Trading Partner in Asia Pacific in July 2023.
Through the partnership, Chelsea FC and TMGM intend to create activations that drive brand awareness and understanding of TMGM as an FX provider, while delivering exclusive content, events, and experiences for TMGM clients and CFC fans across the region.
In September 2024, Chelsea FC announced a long-term partnership MatchWornShirt, roping it in as an Official Partner as well as their Official Online Match Shirt Auction Partner.
MatchWornShirt is a global fan engagement company that offers sports clubs around the world fundraising solutions by providing them a platform to auction off shirts worn by their players in matches.
As per the deal, MatchWornShirt gives Blues fans a chance to own signed match-worn Chelsea shirts. It holds auctions on its platform, which go live as soon as the games kick off. This deal covers both the men’s and women’s first teams of the club.
In June 2025, Chelsea FC announced a multi-year partnership with Molson Coors Beverage Company, naming Carling as the club’s official beer partner from the 2025/26 season.
This collaboration marked a notable return to the CFC portfolio for Molson Coors, whose Carling brand previously enjoyed a strong association with the club during the 1990s.
Under the agreement, Molson Coors’ portfolio of beer and cider products are made available at Stamford Bridge and Kingsmeadow, the home of their women’s team. These include Carling, Coors, Madrí Excepcional, Madrí 0.0%, Staropramen, Pravha, Aspall, Rekorderlig, Doom Bar, Sharp’s Atlantic, and SALT Alpacalypse.
In April 2025, Chelsea FC announced an innovative global partnership with FPT Corporation, a Vietnamese technology solutions provider.
As per the agreement, Chelsea leverage FPT’s expertise in digital technology, software development, product engineering, and IT service management, collaborating with FPT’s team to identify and develop solutions that support the club’s global growth ambitions. The two also work together on enhancing fan engagement — both in-stadium and across Chelsea’s digital channels.
In August 2025, Chelsea FC announced a partnership with Champions Travel and Travel Connection, naming the duo as their first-ever exclusive official hospitality travel partner.
With this exclusive multi-year deal, Chelsea aim to provide an elevated matchday experience to their fans worldwide, while also boosting inbound sports tourism to Stamford Bridge. Hospitality packages include Rose & Ball Hospitality (a fine-dining experience with a view of the pitch), Matchdays at the Museum (blending live football with a tour of the Chelsea FC Museum), and Blues Dining (a gourmet dining option). Beyond these choices, fans also have access to a variety of other premium selections, including The Dugout Club, Bottomless At The Bridge, Silver VIP Tickets, The Backstage Pass, The 1905 Package, The Diamond Suite, and Platinum experiences.
Chelsea FC entered a long-term global partnership with Dubai-based real estate firm DAMAC Properties in April 2025.
As part of the association, the company from the Gulf serves as the club’s official property development partner. Its logo featured on the front of Chelsea’s matchday shirt for the remainder of the 2024/25 season after the deal was announced.
The terms of the association also include a football-themed real estate project called “Chelsea Residences”.
In April 2025, Chelsea FC inked a multi-year partnership with global ticketing platform Ticketmaster.
Ticketmaster thus serves as the club’s official ticketing partner, offering fans digital tickets (a first) and a more seamless entry point for matchdays at Stamford Bridge.
Ticketmaster’s digital tickets also include security features that guarantee fans’ safety. Chelsea have stated that the introduction of digital tickets is part of their efforts to combat ticket touting.
In February 2025, Chelsea FC inked a multi-year partnership agreement with customer engagement platform Twilio, bringing it on board as an official supplier.
As part of the deal, Twilio’s consumer data platform, Twilio Segment, helps the club improve fan interactions and experiences at stadiums as well as through digital connections, while also enabling them to gain greater insights into their worldwide audience via 360-degree fan engagement analysis.
In August 2025, Chelsea announced a partnership with Nicholson, one of London’s most historic cocktail brands.
With this deal, Nicholson became the Blues’ official cocktail supplier. The club thus collaborate with Nicholson to improve the matchday experience for spectators at Stamford Bridge and Kingsmeadow. Fans are offered a range of pre-mixed cocktails during both Premier League and Women’s Super League home games of the Chelsea first teams.
ABM and Chelsea announced a long-term partnership in September 2025, which made the former the official cleaning provider for the club at Stamford Bridge, Kingsmeadow, and the Cobham training ground, ensuring high standards of cleanliness and maintenance to enhance the experience for fans, players, and staff.
In January 2025, Chelsea Women announced a partnership with online marketing company Constant Contact.
The partnership is focused on increasing awareness for both parties by leveraging Chelsea Women’s global fan base and the small business sector in both the UK and throughout the world. Constant Contact helps small businesses by collaborating with Chelsea Women and raising awareness for those businesses through the team and their channels.
Furthermore, Constant Contact’s logo is displayed on the sleeves of the team and staff’s shirts during training and warm-up sessions ahead of domestic matches. Using Chelsea Women players for promotional content is also part of the agreement.
The British division of Czech automaker Škoda was announced as the Official Car Partner of Chelsea Women in January 2024, marking Škoda’s first venture into women’s football.
The partnership, centred around showcasing Škoda’s Enyaq SUV and Coupe models, entails not only branding rights at both Stamford Bridge and Kingsmeadow during Chelsea Women home games, but also collaborated content creation for the social media channels of both Škoda UK and Chelsea Women.
Additionally, Chelsea Women’s playing (both senior and academy players) and non-playing staff are provided with Enyaqs as per the agreement with Škoda UK.
REIGN Storm is a zero-sugar energy drink with plant-based caffeine.
In September 2024, Chelsea Women and REIGN Storm announced a multi-year partnership, which made the latter the Official Energy Drinks Partner of the team.
In September 2025, Chelsea Women announced a partnership with period care brand Here We Flo, bringing it on board as their Official Back of Short partner.
As part of the deal, the two parties work towards destigmatising periods, normalising playing sports while women and girls are on their periods, and challenging how they are presented in the media.
The partnership was launched with the “We Don’t Bleed Blue. We Bleed. Period” campaign. To launch this campaign, Chelsea players walked out onto the pitch during their season opener with deliberately stained shorts to showcase the reality of periods and encourage pride and confidence while playing sports regardless of menstrual activity.
Chelsea FC announced a regional partnership with African online gaming and betting platform MSport in August 2024, roping it in as their Official Betting Partner in Africa.
With this deal, Chelsea aim to enhance their presence in the African market and thus work with MSport on various fan engagement activities.
In September 2024, Chelsea FC announced a multi-year partnership with online sports betting and gaming brand Betway, roping it in as their Official European Betting Partner.
The deal sees Betway’s branding feature on the LED advertising boards during the domestic home games of the Chelsea men’s first team. Betway also holds digital and social media rights to engage with the Chelsea fan base, while also holding intellectual property rights for current and former Blues players.
After serving both the men’s and women’s teams of Chelsea as their primary official partner for the first two seasons of their association with the club, in August 2025 global analytics software company FICO became the club’s Regional Enterprise Analytics Partner in the US on a multi-year deal focused on promoting financial literacy among its American customer base.
The partnership leverages Chelsea’s influence to highlight the significance of credit and credit scores, providing education and tools to help Americans achieve their financial goals. This collaboration also aims to inspire fans and communities through shared values of financial empowerment and education.
Chinese trading platform TMGM signed a multi-year deal with Chelsea to become their Official Regional Online Forex and Trading Partner in Asia Pacific in July 2023.
As per the partnership, Chelsea and TMGM work on activations that drive brand awareness and understanding of TMGM as an FX provider, while delivering exclusive content, events, and experiences for TMGM clients and CFC fans in the region.
In January 2025, Chelsea inked a regional partnership with Roobet, a Curaçao-based online crypto casino and sports betting platform, bringing it on board as their official regional betting partner in Latin America and Canada.
The multi-year agreement aims to improve user experience through promotional content and special campaigns, while also increasing the brand’s awareness and reach across 32 key markets. Match tickets and hospitality further allow Roobet customers to get closer to the Blues by visits to Stamford Bridge and Cobham. Chelsea first-team players also collaborate with the brand to develop bespoke content.
Uppingham Cairo, an international school in 6th of October, Egypt, partnered with Chelsea in March 2024 to establish the Chelsea International Football Centre on its premises.
This collaboration aims to offer elite football coaching to students, their siblings, and families through Chelsea-certified coaches and methodologies.
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