Chelsea And FPT Expand Partnership To Principal Status

[Meta] As a Principal Partner, FPT will be represented on the sleeves of the Chelsea FC men’s, women’s and academy kits

Chelsea Football Club and FPT have announced an expansion to their existing partnership which sees Asia-Pacific’s most successful technology solutions provider named as a Principal Partner for the 2025/26 season.

As a Principal Partner, FPT will be represented on the sleeves of the Chelsea FC men’s, women’s and academy kits.

The market-leading digital technology solutions provider FPT and Chelsea first joined forces earlier this year in a new and innovative collaboration to transform the club’s digital capabilities and enhance the club’s fan engagement, bringing fans from across the world closer to the club.

Through several technology workshops at FPT’s innovation campus in Vietnam, Chelsea and FPT have identified and built a transformation roadmap that covers digital platforms, customer engagement, business operations and emerging technologies.

As part of the deal, FPT solutions are now being embedded across the club to improve efficiency, scale operations and elevate quality across almost every aspect of the club’s work.

Todd Kline, president of commercial at Chelsea Football Club, said: 

“We started our FPT journey with a bold vision to harness their cutting-edge technology and innovative services to accelerate transformation on and off the pitch. We’ve made huge strides together and are excited for the next chapter, one that will see Chelsea’s global platform amplify FPT’s unique capabilities, expertise and spirit from Vietnam to enterprises around the world.

“AI is transforming industries, and football is no exception. With our global pipeline of young, energetic digital talents, FPT is proud to deliver next-level, AI-first transformation for Chelsea FC, which accelerates innovation, as well as driving performance, fan experience and community impact.”

Pham Minh Tuan, executive VP, FPT Corporation and FPT Software CEO, stated:  

“This partnership also reflects our enduring commitment to excellence, as a trusted digital partner in the UK’s innovation landscape and for global enterprises alike.

“We are excited to collaborate with one of the world’s most successful football clubs, engaging FPT talents that stand out globally,’ said Mark Scrivens, CEO of FPT in the United Kingdom. Our teams bring a deep-rooted Vietnamese engineering culture that thrives on innovation, agility, as well as a relentless drive to exceed expectations.”