Chelsea FC announce partnership with Nicholson

Chelsea Football Club have announced a partnership with Nicholson, a London-based spirit and cocktail brand, bringing it on board as their Official Cocktail Supplier.

As per the agreement, the two parties will work on elevating the matchday experience at Stamford Bridge and Kingsmeadow — respectively, the home grounds of Chelsea’s men’s and women’s first teams.

Nicholson has also pledged to introduce a “pioneering tap-based cocktail system” at Stamford Bridge, with a low-alcohol offering also in the works.

Oliver Boden, Chelsea FC’s partnership sales director, said:

“We’re delighted to welcome Nicholson as an official supplier of Chelsea Football Club. As a brand with deep London roots and a clear passion for innovation, Nicholson aligns perfectly with the club and our vision for enhancing the matchday experience for all fans. This venture will bring fresh and exciting products to our venues and offer fans new, high-quality ways to enjoy their time with us.“

Alex Johns, CEO of Nicholson, added:

“We’re incredibly proud to work with Chelsea FC to bring Nicholson’s unique range of pre-mixed cocktails to fans in every format from cans and bottles to on-tap serves delivered with speed and efficiency for the ultimate fan experience. Just like Chelsea FC, we stand for heritage, innovation and excellence, and this agreement gives us the perfect stage to share our range with one of the most passionate fanbases in the world.“