The Chennai Super Kings (CSK) have announced a partnership agreement with Equitas Small Finance Bank, which comes on board as their Official Banking Partner.
The partnership will put the Equitas logo on the CSK helmets. The two parties will also work on other activations.
Speaking about the CSK deal, Murali Vaidyanathan, Senior President, Equitas Small Finance Bank, commented:
“At Equitas, we firmly believe in taking pride in one’s performance and it is our delight to partner with the home team again as CSK has exhibited their resilience and skills across multiple seasons. Associating with a team of champions, we look forward to strengthening the society by providing crucial financial support to our customers to be champions in their respective lives. Being the bank behind Champions, we take pride in the performance of our team in spreading joy through our beyond banking initiatives is our journey towards building progressive and committed bank.
“The campaign is a testament of our championship in acknowledging the progressing needs of our customers to gift them a responsibility tomorrow. Just like the CSK team, we at Equitas believe in committing to our customers through challenges to assist in their victory on and off the pitch.“
Kasi Viswanathan, CEO, Chennai Super Kings, added:
“We are delighted to announce the return of Equitas Small Finance Bank to our family for the upcoming 2024 season. Our strong bond extends beyond the cricket field, encompassing collaborations for the Super Kings Academy and Junior Super Kings. We believe that their vision of elevating the lives of Indian youth aligns seamlessly with our quest for excellence and are confident of establishing a winning synergy on and off the field.“
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