Chennaiyin FC have India-based storytelling platform Humans of Bombay as their official storytelling partner for the on-going 2022-23 season.
Through a year-long deal, the two-time Hero Indian Super League champions and Humans of Bombay will work together in bringing out unknown fascinating stories of the team’s champion players, coaches and stakeholders while also throwing spotlight on the ups and downs of their journey.
Established in 2014 by Karishma Mehta, Humans of Bombay showcases unique, inspirational and relatable stories of individuals from all walks of life. With a community of over 4.5 million people, the platform has lent voice to the voiceless with more than 6,000 stories so far.
Also Read – Chennaiyin FC Sponsors 2022-23
Commenting on the partnership, Karishma Mehta, Founder, Humans of Bombay, said:
“We strongly believe that sport gives birth to some of the greatest stories. And from our interactions with the team until now, we’ve found some fascinating stories of grit and determination.
“We’re grateful that we can extend our expertise to bring forth these inspiring and heartwarming stories from Chennaiyin FC to the fans and our community. Fans will be able to see their players, coaches and stakeholders from a very personal lens and we hope our storytelling strengthens their bond with the team. Stories have the power to inspire a generation and we hope to do that; it’s time for India to participate on a much larger scale in the sporting world and that effort to become truly global begins here.“
Erling Haaland’s World Cup debut could not have gone any better. The Norwegian striker who…
This article contains information regarding the sponsors and brand campaigns of English professional footballer Cole…
Cricket Australia has announced a partnership expansion with Australian telehealth service provider, Hola Health, which…
English football club Fulham, who are currently participating in the Premier League, have announced a…
The Hundred has revealed that JioStar has acquired the linear and digital rights for the…
The Argentine Football Association (AFA) has announced a new regional partnership with physical AI ecosystem…