Chennaiyin FC have India-based storytelling platform Humans of Bombay as their official storytelling partner for the on-going 2022-23 season.
Through a year-long deal, the two-time Hero Indian Super League champions and Humans of Bombay will work together in bringing out unknown fascinating stories of the team’s champion players, coaches and stakeholders while also throwing spotlight on the ups and downs of their journey.
Established in 2014 by Karishma Mehta, Humans of Bombay showcases unique, inspirational and relatable stories of individuals from all walks of life. With a community of over 4.5 million people, the platform has lent voice to the voiceless with more than 6,000 stories so far.
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Commenting on the partnership, Karishma Mehta, Founder, Humans of Bombay, said:
“We strongly believe that sport gives birth to some of the greatest stories. And from our interactions with the team until now, we’ve found some fascinating stories of grit and determination.
“We’re grateful that we can extend our expertise to bring forth these inspiring and heartwarming stories from Chennaiyin FC to the fans and our community. Fans will be able to see their players, coaches and stakeholders from a very personal lens and we hope our storytelling strengthens their bond with the team. Stories have the power to inspire a generation and we hope to do that; it’s time for India to participate on a much larger scale in the sporting world and that effort to become truly global begins here.“