Football News

Coca-Cola partners with US Soccer

Coca-Cola has signed a new long-term deal with the US Soccer Federation (commonly known as “US Soccer”) with the goal of providing support to the growth of the game at the entry level across the country. 

The partnership will see the two parties work on “legacy events”, highlighting domestic talent and providing more opportunities for US youth national teams and extended national teams. Coca-Cola will also use its platform to increase visibility of the women’s and men’s national teams through a “series of digital content activations”.

Coca-Cola join as a top-tier partner of US Soccer, joining the likes of Volkswagen and Nike. 

Also read: Major League Soccer (MLS) Sponsors 2023

Jennifer Mann, President of Coca-Cola North America, said:

Together, Coca-Cola and US Soccer are committed to fueling dreams both on and off the pitch. Our goal is to empower communities, inspire future generations and cultivate a legacy of unity while growing the sport across the US.

Cindy Parlow Cone, President of US Soccer, added:

This is a pivotal time for soccer in our country and we have a massive opportunity to realise exponential growth in the US in the coming years. Coca-Cola’s global impact on the sport is undeniable and having an iconic brand with us on our journey during this unique moment in time will be game-changing.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

IPL 2025 | Match 18: PBKS vs RR | Preview and Predictions

Here are our preview and predictions for Match 18 of IPL 2025, as the Punjab…

2 hours ago

Atlético de Madrid and Mahou San Miguel extend partnership

Long-term extension announced Spanish football club Atlético de Madrid have signed a new partnership extension…

3 hours ago

Ferrari partners with Espacio

Espacio joins as Official Partner Italian Formula One team Ferrari have signed a new multi-year…

3 hours ago

IPL 2025 | Match 17: CSK vs DC | Preview and Predictions

Here are our preview and predictions for Match 17 of IPL 2025, as the Chennai…

6 hours ago

Manchester City signs regional partnership with Wake-Up 24/7

Southeast Asia focused partnership announced Premier League club Manchester City have signed a new partnership…

23 hours ago

IPL 2025 | Match 16: LSG vs MI | Preview and Predictions

Here are our preview and predictions for Match 16 of IPL 2025, as the Lucknow…

23 hours ago