Coca-Cola has signed a new long-term deal with the US Soccer Federation (commonly known as “US Soccer”) with the goal of providing support to the growth of the game at the entry level across the country.
The partnership will see the two parties work on “legacy events”, highlighting domestic talent and providing more opportunities for US youth national teams and extended national teams. Coca-Cola will also use its platform to increase visibility of the women’s and men’s national teams through a “series of digital content activations”.
Coca-Cola join as a top-tier partner of US Soccer, joining the likes of Volkswagen and Nike.
Also read: Major League Soccer (MLS) Sponsors 2023
Jennifer Mann, President of Coca-Cola North America, said:
“Together, Coca-Cola and US Soccer are committed to fueling dreams both on and off the pitch. Our goal is to empower communities, inspire future generations and cultivate a legacy of unity while growing the sport across the US.“
Cindy Parlow Cone, President of US Soccer, added:
“This is a pivotal time for soccer in our country and we have a massive opportunity to realise exponential growth in the US in the coming years. Coca-Cola’s global impact on the sport is undeniable and having an iconic brand with us on our journey during this unique moment in time will be game-changing.“
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