Cognizant takes up new role with Aston Martin

British Formula One team Aston Martin has announced that American multinational information technology, Cognizant will become the team’s Global AI Services Partner. The agreement will see Cognizant work with Aston Martin to operationalise AI with the goal of bridging the gap between experimentation and sustained value and they will also help Aston Martin in identifying how context-enabled AI can manage, support, and define the team’s fan database.

Jefferson Slack, Managing Director Commercial and Marketing at Aston Martin Aramco Formula One Team, commented,

“Cognizant brings us expertise that aligns with how we operate as a modern Formula 1® team, in an environment that is data-heavy and highly competitive, just like many of their clients in other industries. This expanded partnership strengthens our ability to turn complex data into actionable insight and performance on and off the track.”

Ravi Kumar S, CEO, Cognizant, added,

“Formula 1 represents the ultimate test bed for applied AI – where real time decisions drive outcomes that are measured in milliseconds. Our designation as Global AI Services Partner reflects our commitment to moving beyond AI potential to AI performance, helping organizations translate cutting-edge innovation into measurable returns and realized business value.”