This article contains information regarding the organisations enjoying a strong branding presence across Colombia’s men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Colombian Football Federation.
Name of the football federation: Colombian Football federation (Spanish: Federación Colombiana de Fútbol; FCF)
Also read: FIFA Women’s World Cup 2023 Sponsors
Cerveza Aguila is a Colombian beer brand that was first brewed in 1913. It is the most popular beer in Colombia. Owned by Bavaria Brewery, the largest brewery in Colombia, the Bogotá-based company has been a sponsor of the FCF for over 30 years.
In July 2023, Cerveza Aguila and the FCF announced a new sponsorship extension deal. The deal is four years — from 2023 to 2027 — and sees Cerveza Aguila continue to be the official beer of the FCF.
Over the years, Aguila has been a major sponsor of the Colombian national football teams, the Colombian professional football league, as well as the Colombian Davis Cup team.
BetPlay is a Colombian online gambling company that was founded in 2017. Owned by Corredor Empresarial, it has become one of the leading online gambling companies in Colombia.
In January 2019, BetPlay and the FCF signed a four-year sponsorship deal set to run until 2023. The deal is reportedly worth US$20 million per year, making it one of the most lucrative sponsorship deals in Colombian football history.
Under the terms of the deal, BetPlay serves as an official sponsor to the FCF and its national teams. It also holds the naming rights to three Colombian domestic tournaments: the Dimayor Cup, the Dimayor tournament, and the Super League Dimayor.
Bancolombia is a Colombian financial services company that provides financial products and services in Colombia and its neighbouring countries. Founded in 1875 as the Banco de Bogotá, it was renamed Bancolombia in 1996 after a merger with the Banco de Colombia. Today, this Medillín-based bank is the largest bank in Colombia by assets and deposits.
Bancolombia and the FCF have had a sponsorship deal in place since 2017. Originally signed for four years, the deal was later extended in 2019 for an additional four years. Under the terms of this deal, reportedly worth US$10 million per year, Bancolombia is an official partner of the FCF and its national teams.
Colombiana La Nuestra
Colombiana La Nuestra is a Colombian soft drink brand owned by Postobón. It is a cola-flavored soda with a slightly sweet and creamy taste. First introduced in 1964, it quickly became one of the most popular soft drinks in Colombia and is now exported to over 20 countries around the world.
In March 2023, Colombiana La Nuestra signed a five-year sponsorship deal with the FCF reportedly worth US$10 million per year. As per the deal, Colombiana La Nuestra serves as an official partner to the FCF and its national teams, with the company’s logo featuring on the teams’ jerseys and other merchandise.
Founded in 1995, Movistar is a Spanish telecommunications provider owned by Telefónica, the largest telecommunications company in Spain and the third-largest in Europe by revenue. Movistar is the largest provider of landline, broadband, mobile services and pay television in Spain.
Movistar and the FCF’s partnership dates back to 2011, when the two parties signed a multi-year deal reportedly worth US$10 million annually.
In 2022, the two renewed their sponsorship deal for another five years. The new deal is reportedly worth US$15 million per year and makes Movistar an official sponsor of the FCF’s women’s professional league. Movistar also provides the FCF with technical support for its digital platforms, while also working with the governing body to develop educational programmes for young footballers.
Founded in 1992, Homecenter is a Barcelona-based Spanish company that specialises in home improvement products and services. It has been a partner of the FCF since 2011.
In 2022, Homecenter and the FCF announced the signing of a new four-year contract extension deal, set to run from 2022 until the end of 2026. As per the terms of the deal, Homecenter continues to be the official home improvement store of the FCF.
The Grupo Valorem-owned private TV network has been the Official Broadcaster of the Colombian men’s national football team games for over two decades. In February 2018, Caracol extended its partnership with the FCF for four years, until the 2022 Qatar World Cup. The deal, reportedly worth US$40 million, gave the free-to-air network rights for all matches played by the Colombian national team, while also allowing the FCF to promote various new programmes developed across different footballing categories.
Although no contract renewal announcements have been made recently, it is believed that the two parties are still actively working together.
OFFICIAL CLOTHING PARTNER
The German sportswear giant has been the Official Clothing Partner of the FCF since 2011.
In September 2021, the two parties announced that they had extended their sponsorship deal until 2030. The new deal is reportedly worth more than US$75 million in total and entails Adidas providing the official kit and equipment to all FCF-affiliated national teams (both men’s and women’s across the youth and senior setups).
Servientrega is a Colombian courier company founded in 1982. It is the largest courier company in Colombia and one of the largest in Latin America. It offers a wide range of services, including domestic and international shipping, express delivery, freight forwarding and e-commerce solutions.
Servientrega and the Colombian Football Federation have been partners since 2017.
In 2023, Servientrega extended its sponsorship deal with the FCF for another four years. The new deal, reportedly worth an estimated US$10 million per year, is set to run until 2027. As per the terms of the new deal, the company continues to be the official courier of the Colombian national team and the professional league, while also holding branding rights at all FCF-affiliated stadiums.
Avianca is a Colombian airline founded in 1919, making it the second-oldest airline in the world and the oldest in the Americas. It is the largest airline in Colombia and has one of the largest airline operations in Latin America.
Avianca and the FCF signed a multi-year sponsorship deal in 2014, making the former the official airliner of the latter. In May 2023, the two announced that they had extended their sponsorship deal for another three years, with the deal running through 2026.
As per the terms of the latest deal, Avianca continues to be the official airline of the FCF and its national teams, while also being the presenting sponsor of the FCF’s annual awards ceremony and providing travel discounts to the FCF members and fans of the Colombian national teams.
OFFICIAL PARTNER OF THE WOMEN’S NATIONAL TEAM
Ara is a Colombian cryptocurrency company that was founded in 2019. It offers a variety of products and services, including a cryptocurrency exchange, a mobile wallet and a merchant payment platform.
In July 2023, the FCF and Ara announced the signing of a three-year sponsorship deal reportedly worth an estimated US$10 million. As per the terms of the deal, Ara serves as the official cryptocurrency partner of the FCF and has its logo displayed on the jerseys of the Colombian national teams, while also having the right to create exclusive content and experiences for fans of the Colombian national teams.