Here are the sponsors for the Colombian Men’s National Football Team ahead of the CONMEBOL Copa América 2021.
Name of the Football Association: Colombian Football federation (In Spanish: Federación Colombiana de Fútbol)
Aguila – In 2019, the Bogotá-headquartered Colombian brewery became an Official Sponsor of the Colombian Football Federation until the 2022 Qatar World Cup.
Cerveza Aguila has been a partner of the FCF for 30 years. According to the renewed contract between the two sides, Aguila will continue to be an official sponsor with shared interests of social transformation through football.
Bancolombia – Bancolombia, a financial company headquartered in Medellín, is also an Official sponsor of the Colombian Football Federation. The two parties last extended their long-term partnership in 2019. The deal sees Bancolombia work together with both men’s and women’s football teams and help in overall development around sports.
Colombiana la neustra – Owned by Colombian beverage giant Postobón, the brand also serves as an Official Sponsor of the FCF. Postobón, an official sponsor of the Colombian football leagues since 2010, signed this agreement with the FCF in 2019.
Movistar – Headquartered in Madrid, Spain, Telefónica-owned telecommunications company Movistar is an Official Sponsor of the Colombian Football Federation since 2011. Since the two parties last renewed their partnership in 2019, Movistar has been actively involved in promotions and campaigns for the Colombian national football teams. In the past, Movistar has released campaigns which offered an Adidas National Team shirt for free on purchase of a new 4G phone. According to a press release, Movistar was able to attract more than 300,000 people to matches, concerts and other events.
Homecenter – The Santiago-headquartered Colombian-Chilean company is an Official Sponsor of the Colombian Football Federation since 2011. The deal with home-improvement store chain covers both FCF’s men’s and women’s national teams.
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Caracol Televisión – The Grupo Valorem-owned private TV network is the Official Broadcaster of Colombian National team for over two decades. In February 2018, Caracol extended its partnership with the FCF for four years, until the 2022 Qatar World Cup. The deal, valued at US$40m, gives the free-to-air network rights for all matches played by the national team. The partnership also allows the FCF to promote various new programs developed in different footballing categories.
Adidas – The German sportswear giant has been the Official Clothing Partner of the FCF since 2011. In May 2013, both sides signed a new agreement that made Adidas the official kit sponsor until 2022.
Servientrega – The Bogotá-based logistics provider serves as an Official Collaborator to the FCF. Servientega renewed its partnership with the federation in 2019 for a period of four years. The deal covers both FCF’s men’s and women’s national teams.
Avianca – Headquartered in Bogotá, Colombian airline Avianca signed an agreement with the FCF in 2014 to become their Official Flight Partner.
BetPlay – The Bogotá-headquartered online casino and betting website also serves as an Official Collaborator to the FCF. BetPlay signed a four-year deal with the federation in 2019. The partnership is aimed at expanding the online betting market in Colombia. Besides being a partner of Colombian National team, BetPlay is also the main sponsor of both men’s and women’s national football leagues in Colombia.