North American esports organisation Complexity Gaming have announced a new deal with streaming platform Twitch. The deal will see Twitch work with Complexity’s internal sales team to provide sponsorship opportunities to their teams, streamers, content creators and events. Additionally, Complexity will also be able to access a host of Twitch partners, with the two parties also set to collaborate together to create new branded content along with Complexity creating more content on Twitch.
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Christina Grushkin, Head of Sales at Complexity Gaming, commented:
“As the Senior Director of Client Strategy at Twitch for a number of years, I know the value Twitch will provide to Complexity to innovate our approach to sponsorships and find new ways to connect with fans.
“With the collective mindshare of the Complexity and Twitch teams, we’ll be able to create new and engaging opportunities for fans.”
Lou Garate, Global Head of Sponsorship Sales at Twitch, added:
“We take a community-first approach to sponsorships at Twitch, and we’re looking forward to working with Complexity to create new experiences for both brands and fans alike.
“Complexity has had a home on Twitch for years, and the organisation has built an impressive Twitch following—providing a great opportunity to collaborate on custom sponsorships and activations that connect innovative brands with esports and gaming enthusiasts.”
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