The South American Football Confederation, commonly referred to as CONMEBOL, has roped in global tech brand TCL as a sponsor for the upcoming Copa América 2024.
The deal will grant TCL prominent branding presence throughout the event, with its logo featuring on the LED boards and referee shirts (including VARs). TCL will also receive mentions during official event communications and interviews.
Also read: CONMEBOL Copa América 2024 Sponsors
Juan Emilio Roa, Marketing and Commercial Director of CONMEBOL, commented:
“We are proud to once again close this alliance with TCL, a brand that contributes to allowing our fans to experience the greatness of the best of the CONMEBOL Copa América USA through its high-quality products, where the 16 teams will shake the continent.“
Dale Chen, TCL Marketing Director for Latin America, said:
“Renewing sports partnerships is part of our communications strategy to support the brand’s sustained growth trajectory in Latin America. Furthermore, great sporting moments deserve to be seen on special screens like the ones we offer in our products, and this explains the excellent results we have had: we are the number 1 brand in sales and 98-inch televisions in the world and the second best television brand in the world according to OMDIA.“
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