The South American Football Confederation, commonly referred to as CONMEBOL, has roped in global tech brand TCL as a sponsor for the upcoming Copa América 2024.
The deal will grant TCL prominent branding presence throughout the event, with its logo featuring on the LED boards and referee shirts (including VARs). TCL will also receive mentions during official event communications and interviews.
Also read: CONMEBOL Copa América 2024 Sponsors
Juan Emilio Roa, Marketing and Commercial Director of CONMEBOL, commented:
“We are proud to once again close this alliance with TCL, a brand that contributes to allowing our fans to experience the greatness of the best of the CONMEBOL Copa América USA through its high-quality products, where the 16 teams will shake the continent.“
Dale Chen, TCL Marketing Director for Latin America, said:
“Renewing sports partnerships is part of our communications strategy to support the brand’s sustained growth trajectory in Latin America. Furthermore, great sporting moments deserve to be seen on special screens like the ones we offer in our products, and this explains the excellent results we have had: we are the number 1 brand in sales and 98-inch televisions in the world and the second best television brand in the world according to OMDIA.“
Sports are just like life; fortune can change in an instant and you are left…
Premier League club Newcastle United has announced a multi-year partnership agreement with hydration brand, KNOX…
Indian Premier League (IPL) franchise Punjab Kings has announced a new partnership agreement with Indian…
Indian cricketer Yashasvi Jaiswal has announced a new multi-year partnership with Indian multinational tyre manufacturing…
Indian real estate developer Bhumika Realty has roped in former Indian cricket team captain Rohit…
Indian Premier League (IPL) franchise Delhi Capitals have announced a new partnership with solar energy,…