News

Corinthians sign three-year record deal with Vai de Bet

São Paulo-based Brazilian professional football club Corinthians have signed a historic partnership agreement with betting operator Vai de Bet in a deal reported to be the largest in Brazilian football history.

The deal is reportedly worth R$370 million (Brazilian reals, approximately US$75.85 million at the time of writing) over three years. 

As per the deal, Vai de Bet will gain branding presence on the Corinthians goalkeepers’ gloves as well as the front of the club’s men’s and women’s teams’ shirts. It will also gain visibility on the Corinthians futsal and basketball teams’ assets. 

Speaking about the record deal, Augusto Melo, President, Corinthians, said:

We always insist that Corinthians has the largest brand in South American football and one of the largest in the world. That’s why I insist: no one can think of a small in this club. Little by little we will regain credibility, prominence and return Corinthians to Corinthians. We started 2024 with big announcements and Vai de Bet will undoubtedly be one of our leading partners with the greatest achievements.

Andre Murilo, CFO, Vai de Bet, added:

Sponsoring Corinthians is sponsoring not only one of the main institutions in Brazil, but also a club with a very beautiful history and a fans admittedly passionate, engaged and unique. It is a historic milestone for VaideBet, which we have planned for months and have been able to deliver now. Being with Corinthians and Fiel is all we would like for VaideBet’s strategy for the coming years and we are very happy to have established this relationship. We know that the values are significant and we hope that together we can help Corinthians to go even further.

Staff

Recent Posts

Sydney Thunder joins forces with Penrith Panthers

New fan engaging partnership announced Australian rugby team Penrith Panthers has announced a new partnership…

12 hours ago

CSK gets new Principal Sponsor in FedEx

Multi-year deal signed Indian Premier League (IPL) heavyweights Chennai Super Kings (CSK) have signed a…

12 hours ago

Sydney Thunder extends Homestar Finance partnership

3-year extension announced Big Bash League (BBL) team Sydney Thunder has announced a three-year partnership…

12 hours ago

Adelaide Strikers signs new deal with WeTrend

WeTrend joins as Major Partner Big Bash League (BBL) club Adelaide Strikers and the  South…

12 hours ago

Premier League 2024/25: Gameweek 17 Recap

Gameweek 17 of the 2024/25 Premier League season continued to enthrall football fanatics with entertaining…

19 hours ago

F1 renews Crypto.com deal

Partnership extended to 2030 Formula One has announced a new partnership extension with Crypto.com, with…

19 hours ago