Coventry City extends Coventry Building Society partnership

Premier League club Coventry City FC has announced a new partnership extension with the Coventry Building Society, who continue on as the club’s Official Training Partner and will continue to have their branding on the Coventry City men’s first-team training wear. Coventry Building Society Arena will also have branding on pitch side LED, stadium branding and across Coventry City’s media and interview environments. Both will also continue to work on various fan engagement activities to bring the fans closer to the club.

Nicola Ibbetson, Chief Business Officer at Coventry City FC, commented,

“We’re delighted to be extending our partnership with Coventry Building Society as we begin an incredibly exciting new season for the Club. Coventry Building Society has been a long-standing supporter of Coventry City FC, and this renewed agreement reflects the strength of the relationship between our two organisations. Their presence will continue to be a significant part of the Club, both through our first-team training wear and across the Coventry Building Society Arena, and we’re looking forward to working together to build on the partnership throughout our return to the Premier League.”

Jon Badger, Senior Sponsorship Manager at Coventry Building Society, added,

“The Club’s return to the Premier League is a fantastic achievement and a real moment of pride for the city. There’s a genuine sense of excitement around the season ahead, and we’re delighted to continue supporting the Sky Blues as their Official Training Partner. Being part of the Club’s journey, from preparation on the training ground to matchdays at the Coventry Building Society Arena, means a great deal to us and our members. We’re looking forward to joining fans in cheering the team on and can’t wait to see what the season brings.”